MarTech360’S Weekly News Roundup With Vimeo, Freshworks, Salesforce, RocketReach, Domo And More!

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By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Rocketreach Launches Autopilot, The Ultimate Tool For Effortless Outreach Automation

RocketReach unveiled Autopilot, an integrated sales outreach solution designed to save time and enhance the effectiveness of campaigns. Additionally, RocketReach is excited to announce several new features, including News, ISO 27001 certification, and improved data verification methods. In today’s fast-paced environment, efficiency is crucial, but complex processes, app-switching, repetitive tasks, and inefficient systems often impede progress. Autopilot, now in Beta, addresses these challenges by streamlining workflows like never before. T

Infinite Reality and Google Cloud Ink Five-Year Strategic Partnership

Infinite Reality (iR)™, an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies, announced today a five-year partnership with Google Cloud to provide brands solutions to harness the 3D web and AI to enhance engagement across various sectors, including e-commerce, sports and entertainment, education and customer care.

Bitdefender Introduces First-Ever Full-Scale Security Solution for YouTube Creators and Influencers

Bitdefender, a leader in cybersecurity, has launched Bitdefender Security for Creators, a new service aimed at protecting digital content producers, influencers, and creative professionals from cyber threats. With YouTube influencers and online creators becoming prime targets for hackers and fraudsters, this solution offers advanced protection against account takeovers, phishing scams, malware, and more. Initially focused on YouTube, Bitdefender plans to extend its protection to platforms like Facebook, TikTok, and Instagram in the near future.

Freshworks Appoints Murali Swaminathan as Chief Technology Officer

Freshworks Inc. announced that Murali Swaminathan will join the company as its Chief Technology Officer. As CTO, Murali will be responsible for Freshworks’ technology roadmap and strategy, leading the company’s global engineering and architecture teams. This role supports the company’s investment in talent and resources that will elevate our employee and customer experience solutions. Murali joins the executive management team and will report to Chief Executive Officer and President Dennis Woodside.

UserTesting Appoints Eric Johnson as Chief Executive Officer

UserTesting, a leader in experience research and insights, announced that Eric Johnson has been appointed Chief Executive Officer, effective immediately. He succeeds CEO Andy MacMillan, who has stepped down after successfully leading the Company for over six years. MacMillan will continue to support UserTesting in an advisory capacity and remain an investor.

Vimeo Hires Robert Petrocelli as First Chief Product & Technology Officer

Vimeo, a leading platform for video creators and businesses, has announced the appointment of Robert “Bob” Petrocelli as its new Chief Product & Technology Officer, effective September 9, 2024. With a rich background in technology, Bob will lead Vimeo’s global product and engineering teams, steering the company’s efforts to advance innovation, elevate the video experience, and deliver even more value to businesses, creators, and video professionals worldwide.

GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S.

GroupM, WPP’s media investment group, announced the elevation of Richard Hartell as CEO of EssenceMediacom U.S. Effective immediately, Hartell will lead U.S. operations, client relationships, and new business for the agency, which was recently named one of the best-performing networks in this year’s WARC Media 100 and WARC Effectiveness 100 rankings, and was recently declared the world’s biggest media network by billings according to COMvergence.

Salesforce Agrees to Acquire Own Company in Definitive Agreement

Salesforce, the world’s leading AI CRM provider, announced that it had signed a definitive agreement to acquire Own Company, a top provider of data protection and data management solutions. Own empowers organizations to ensure the availability, security, and compliance of mission-critical data while enabling deeper insights from this data. Under the terms of the agreement, Salesforce will acquire Own for approximately $1.9 billion in cash, net of the value of the approximately 10% of outstanding shares currently owned by Salesforce, subject to customary purchase price adjustments.

Domo and Brooklyn Data Collaborate to Enhance the AI and Data Experience for Businesses

Domo announced that it has partnered with Brooklyn Data Co., a leading data consultancy, to help joint users simplify data management and get actionable intelligence faster.  As a Snowflake Elite Services Partner, Brooklyn Data utilizes data and analytics to enable its customers to make better data-driven decisions, gain real-time insights and improve outcomes, leveraging Snowflake and Domo. The company relies on the Domo platform to provide real-time connections across customers’ disparate data sources and empowers informed decision-making to drive business impact.

Yoast Elevates AI-Powered SEO Features

Yoast, a global leader in search engine optimization (SEO) for WordPress, owned by Newfold Digital, welcomes its latest AI feature, Yoast AI Optimize. Designed to make SEO tasks easier for small businesses, freelancers, content strategists and marketing professionals, AI Optimize harnesses the power of AI to enhance a user’s content and ensure it is search engine friendly, all to improve rankings to boost site visibility.

Umbraco appoints Mats Persson as new CEO

Umbraco, the leading CMS platform for digital experiences, backed by software growth investor Monterro, is pleased to announce Mats Persson as the new CEO. Mats Persson brings a wealth of international experience from the software and technology sector and he has had leading roles in companies such as Cavai, Adform, and IBM.

Article Of The Week…..

How Personalized Content Enhances User Experience

Personalized Content

Considering that 80% of consumers are more likely to purchase from brands that offer personalized experiences, the importance of personalization is evident. Businesses looking to make an impression and connect effectively with their customers are quickly recognizing that personalized content is the key.

Personalized content, often referred to as dynamic content, involves delivering tailored messages to visitors and customers based on their previous interactions with your site, as well as contextual, demographic, and behavioral data.

CMO’s Playbook to Brand Affinity

Brand Affinity

There is fierce competition in all the markets because of easy accessibility to the same products and services offered by different brands at various prices and quality. This competition has made it challenging for businesses to stand out from the competitors’ marketing clutter and make an impact that matters.

Developing a sense of brand affinity in the target audience will help the business to create a loyal customer base. In this blog, let us explore the definition of brand affinity, its importance, and best practices to develop and evaluate the brand positioning in the market.

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