MarTech360’S Weekly News Roundup With Workato, Nylas, Bloomreach, Pinterest And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Workato Announces Winners of 2023 Automate Impact Awards
Workato, the leading AI-powered enterprise automation platform, announced the winners of this year’s Impact Awards at the company’s customer conference, Automate 2023. Established to celebrate customer champions on how they leverage Workato and transform their teams and organization effectiveness, this year’s winners included Snowflake, Hubspot, DoorDash, Media.Monks, and more.
Nylas Partners With Connected Product to Help Companies Launch Email and Scheduling Capabilities…
Nylas, the state-of-the-art communications platform giving developers universal access to email, calendar, and contacts providers through a single API integration, announced its partnership with Connected Product, a specialist in helping organizations develop and deliver software solutions with connectivity use-cases. Under the terms of the partnership, Nylas customers will have increased access to expert development resources as well as product strategy and go-to-market guidance in order to launch email and scheduling features three times faster than they would on their own.
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In Mobile Tech news this week…
Bright Mountain Media, Inc’s Wholly Owned Subsidiary, Wild Sky Media, Announces Deal With…
GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as…
GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world. GumGum will continue to focus on scaling the organisation with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President. She will lead GumGum’s global advertising business as well as drive the worldwide adoption of GumGum’s platform for the future of digital advertising, The Mindset Platform™. Hulst will report to GumGum’s CEO Phil Schraeder and will be based out of San Francisco.
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In Marketing Analytics news this week…
GRAX Introduces Free Data Backup and Recovery Service for Salesforce
GRAX Lite addresses a critical need in the SaaS data protection market by offering comprehensive free backup software. In an era marked by escalating cyber threats and stringent compliance regulations, GRAX Lite arms businesses with a powerful tool to shield their vital Salesforce data. Built on the principle of data ownership, GRAX Lite gives Salesforce users the power to take back that ownership and control of their valuable Salesforce data with a couple of clicks.
Virgin Atlantic Selects Amperity to Deliver AI-powered Unified Customer Profiles Built on…
Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout the customer journey. As part of their ongoing data transformation, the travel company will use the CDP to create a personalized ecosystem and improve the digital experience. Amperity offers a sophisticated, AI-powered platform to create unified customer profiles, harness data to help acquire new customers, deepen existing loyalty relationships, build a community, and support the best possible customer experiences across the end-to-end journey.
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In Martech Content news this week…
ZINFI Introduces Advanced Generative AI Capabilities for Its Partner Relationship Management…
ZINFI Technologies, Inc., a leader in partner relationship management (PRM) and through-channel marketing automation, announced it has launched a set of advanced generative artificial intelligence (AI) capabilities in its SaaS platform for unified partner management. The new toolset will help ZINFI’s enterprise customers create targeted marketing content more quickly and efficiently, take advantage of existing internal content and partner-related data to create personalized guided pathways for their partners and leverage Microsoft Power BI and Copilot technology to understand and improve partner performance.
Tufin Enhances Channel Program With New Community and Collaboration Tools to Support Growing Partner…
The program enhancements include the launch of the new Tufin Partner Portal, a partner-only platform that offers a variety of tools, content and programs to support all selling, marketing and technology needs. The new portal includes simplified deal registration submission and enhanced tracking; new tools for sales, marketing, and technical partner representatives; a new lead center for tracking demand generation activities; new demo tools, and much more.
Article of the Week
5 Best Powerful Use Cases of CDP You Need to Know
Data on user engagement is necessary for businesses to comprehend user behavior on a website or app, evaluate the success of marketing initiatives, and figure out how to better meet users’ demands. Teams may now take advantage of a variety of marketing and analytics solutions that enable them to gather user acquisition, behavioral, and conversion data from various sources for creating reports. However, they must be able to do more with their data if they want to truly attain a competitive advantage.
CDP use cases are different ways you can achieve your business goals. This article explains the concept of a customer data platform (CDP) and shows how it may help contemporary businesses.
Interview of the Week
MarTech360 Interview With Tom Cheli, Chief Executive Officer at Frequence
I started my career in the pharmaceutical and healthcare industry, but in 1999 when the first tech bubble hit, I recognized how important tech was going to be. I dove into technology and helped build a company called Quinstreet. I wanted to do another startup after QuinStreet, so I went to a big data company called TellApart that got acquired. In my search for my next company, I met the founders of Frequence. I joined later that year, in 2014, and have been on this fantastic journey in media technology ever since.
Frequence was started with a passion to build technology and improve programmatic advertising for media companies and their local advertisers. We have evolved from our bootstrapped, humble beginnings to a company with over 350 employees servicing media companies in cable, broadcast radio and television, print and out-of-home.
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