ZINFI Introduces Advanced Generative AI Capabilities for Its Partner Relationship Management Platform

ZINFI Technologies, Inc., a leader in partner relationship management (PRM) and through-channel marketing automation, announced it has launched a set of advanced generative artificial intelligence (AI) capabilities in its SaaS platform for unified partner management. The new toolset will help ZINFI’s enterprise customers create targeted marketing content more quickly and efficiently, take advantage of existing internal content and partner-related data to create personalized guided pathways for their partners and leverage Microsoft Power BI and Copilot technology to understand and improve partner performance.

“We have been developing our partner management technology stack on Microsoft Azure Cloud for years now, and today we are announcing the integration of Microsoft’s Azure’s Generative AI capabilities into our platform as an Early Access Program for our large enterprise customers,” said Sugata Sanyal, founder & CEO of ZINFI. “Many of these customers have millions of records and pieces of internal content to train large language models and generate valuable business intelligence. Our new generative AI tools will allow customers to dramatically accelerate their content creation capabilities and help them understand more quickly and decisively why some partners with similar profiles sell more than others. The objective is to help customers provide their partners with more personalized pathways for improvement using ZINFI’s workflow automation and generative AI capabilities.”

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ZINFI’s generative AI capabilities will make content creation easier, reveal insights through integrated analytics, provide personalized and self-guided pathways for partners, and increase program utilization across distributed, multilingual, hybrid partner ecosystems.

• Generative Content AI – ZINFI’s content management system now uses tools for leveraging Microsoft’s generative AI capabilities to dramatically accelerate the creation of partner marketing content, including emails, landing pages, social marketing content, blogs, syndication content, and more.
• Guided Help – ZINFI already provides guided pathways for platform administrators and generic partner-facing help content. By leveraging these new capabilities, customers can create guided pathways for partners based on existing enterprise content related to their partner programs and portal configuration.
• AI Augmented Analytics – ZINFI’s platform already comes with Microsoft’s industry-leading Power BI analytical capabilities. ZINFI is substantially augmenting those capabilities by integrating Microsoft’s Copilot technology, which customers can use to generate dialogue-based insights based on partner performance analytics across various activities to accelerate ROI.

SOURCE: PRNewswire