MarTech360’S Weekly News Roundup With Workato, Nylas, Bloomreach, Pinterest And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Workato Announces Winners of 2023 Automate Impact Awards

Workato, the leading AI-powered enterprise automation platform, announced the winners of this year’s Impact Awards at the company’s customer conference, Automate 2023. Established to celebrate customer champions on how they leverage Workato and transform their teams and organization effectiveness, this year’s winners included Snowflake, Hubspot, DoorDash, Media.Monks, and more.

Nylas Partners With Connected Product to Help Companies Launch Email and Scheduling Capabilities…

Nylas, the state-of-the-art communications platform giving developers universal access to email, calendar, and contacts providers through a single API integration, announced its partnership with Connected Product, a specialist in helping organizations develop and deliver software solutions with connectivity use-cases. Under the terms of the partnership, Nylas customers will have increased access to expert development resources as well as product strategy and go-to-market guidance in order to launch email and scheduling features three times faster than they would on their own.

Bright Mountain Media, Inc’s Wholly Owned Subsidiary, Wild Sky Media, Announces Deal With…

GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as…

GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world. GumGum will continue to focus on scaling the organisation with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President. She will lead GumGum’s global advertising business as well as drive the worldwide adoption of GumGum’s platform for the future of digital advertising, The Mindset Platform™. Hulst will report to GumGum’s CEO Phil Schraeder and will be based out of San Francisco.

Interview of the Week

MarTech360 Interview With Tom Cheli, Chief Executive Officer at Frequence

FrequenceI started my career in the pharmaceutical and healthcare industry, but in 1999 when the first tech bubble hit, I recognized how important tech was going to be. I dove into technology and helped build a company called Quinstreet. I wanted to do another startup after QuinStreet, so I went to a big data company called TellApart that got acquired. In my search for my next company, I met the founders of Frequence. I joined later that year, in 2014, and have been on this fantastic journey in media technology ever since.

Frequence was started with a passion to build technology and improve programmatic advertising for media companies and their local advertisers. We have evolved from our bootstrapped, humble beginnings to a company with over 350 employees servicing media companies in cable, broadcast radio and television, print and out-of-home.

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