MarTech360’S Weekly News Roundup With Xactly, adQuadrant, Scorpion, Attentive, Yahoo, Synchronoss Technologies, and more!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Xactly Revolutionizes Sales Performance Management with New Innovations

Xactly, the leader in intelligent revenue solutions,  announced the general availability of three next-generation innovations that are reshaping Sales Performance Management: Xactly Extend, Next-Gen Calculation Engine, and Advanced Pipeline Analytics. These innovations are the first in a series of announcements Xactly will be making over the next several months to help accelerate customer success.

Insightly Launches Partner Program to Support Customer Ecosystem, Create New Revenue for Businesses

Insightly, the modern, affordable CRM teams love, is announcing the launch of the Insightly Partner Program to help build a more connected ecosystem that supports sales cycles and drives new revenue opportunities for digital marketing agencies, system integrators, IT & business consultants, and more. Built with professional service providers in mind, the program helps connect more businesses to the solutions and support that deliver CRM and marketing automation for customers with an opportunity to build new revenue streams.

• In Social Media Technology news this week…

TikTok Selects Digital Marketing Company adQuadrant to Join Its TikTok Shop Preferred Agency Program

adQuadrant, a leading digital growth partner for DTC e-commerce brands, is one of the first agencies to be named a TikTok Shop certified preferred partner. In addition to attesting to adQuadrant’s proficiency with the e-commerce solution, the certification gives adQuadrant direct access to greater resources within TikTok for merchants wanting to get set up with TikTok Shop.

Mike Lindell and MyPillow Announce Highly Anticipated Return to Live Selling with Verb’s MARKET.Live

Verb Technology Company, Inc, the company behind MARKET.live, the innovative multi-vendor, multi-presenter livestream social shopping platform, announces that preeminent national brand MyPillow has joined the roster of popular brands and retailers on MARKET.live. With a planned launch of a series of livestream shopping shows hosted by MyPillow CEO Mike Lindell, the shows will feature the company’s most popular products.

• In Mobile Tech news this week…

Scorpion Unveils New Message Leads Integration to Enhance Local Services Ads

Scorpion, the leading provider of digital marketing technology for local services businesses, announced new functionality that allows for the activation of message leads within local services ads (LSA) for Scorpion clients. These updates come on the heels of Google’s latest updates to the way LSAs are displayed and ranked, helping Scorpion’s clients maintain a competitive edge in the new LSA landscape and have an advantage in responding to prospects and customers promptly.

MainStreaming Named Cool Vendor in 2023 Gartner® Cool Vendors™ in Edge Computing Report

MainStreaming, the intelligent media distribution company, is proud to announce its recognition in the prestigious 2023 Gartner® Cool Vendors™ in Edge Computing report released in August. The Gartner report highlights that “Edge computing deployments are growing across verticals for a wide range of use cases. Diversity remains the rule in edge computing, with solution architectures determined by specific use cases and industry requirements. This often results in novel solutions, with unique industry-specific customization. Although diversity prevents technologies (and standards) from maturing quickly, innovative suppliers are filling key technology gaps.

• In Marketing Analytics news this week…

Powered by Airbyte Offers Software Makers More than 100 Data Integrations

Airbyte, creators of the fastest-growing open-source data integration platform, announced its “Powered by Airbyte” version that enables makers of software to embed over 100 integrations into their applications – accelerating their time-to-market while increasing the focus on their core product value.

Leading Japanese Telecommunications Carrier SoftBank Corp. Deploys Synchronoss Personal Cloud

Synchronoss Technologies, Inc, a global leader and innovator in cloud, messaging, and digital products and platforms, announced that SoftBank Corp. (“SoftBank”), one of Japan’s largest telecommunication carriers, has deployed Synchronoss Personal Cloud to power its Anshin Data Box service.

• In Martech Content news this week…

Attentive and Bazaarvoice Partner to Integrate User-Generated Content into SMS Channel

Attentive, the world’s #1 conversational marketing platform, announced a new integration with Bazaarvoice, the leading provider of full-funnel authentic user-generated content (UGC) solutions, that allows brands to send review requests via SMS and email. The incorporation of UGC from Bazaarvoice, such as ratings, reviews and customer surveys into Attentive’s SMS and email platform combines two powerful conversion technologies into one unified experience for marketers.

Yahoo Partners with Xperi to Bring Yahoo Content to BMW In-Car Screens

Yahoo announced a partnership with Xperi Inc, to bring Yahoo video content from Yahoo Finance, Yahoo Sports, and In the Know to Xperi’s DTS AutoStage Video Service, Powered by TiVo. Xperi’s entertainment platform will first be deployed in the all-new BMW 5 series and future BMW models, bringing Yahoo content to the in-car entertainment experience for the very first time.

Article of the Week

Why Settle for Second Best? Embrace First Party Data

There’s this hot topic in the business world right now – ‘First party data’. It’s become a big deal since data privacy rules came into play worldwide. Basically, it’s all about getting info about your customers straight from the source. Now, how well a company uses this first-party data depends on its marketing team.

Let’s break it down, step by step. We’ll cover everything from first party data definition to first party data strategy. Think of it as your cheat sheet for the cookieless era, which will help you personalize experiences for your users and potential customers!