Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data
Inverness Graham-backed audience company expands its leadership with the addition of cognitive psychology-powered predictive data…
Monetate Acquires SiteSpect to Deliver AI-Native Personalization and Testing at Enterprise Scale
Monetate, the leading AI-driven personalization platform, announced it has acquired SiteSpect, a leader in A/B testing, to drive…
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity…
Dentsu and Adobe Unveil Adobe GenStudio dentsu+ to Power Scalable, AI-Driven Brand Experiences
Dentsu, in strategic partnership with Adobe, announced the launch of Adobe GenStudio dentsu+, a next-generation, generative…
Domo Deepens Collaboration with Snowflake to Accelerate AI-Driven Analytics
Domo , a leading AI and Data Products platform, announced an expanded collaboration with Snowflake, the AI Data Cloud company, to…
PATTISON Outdoor Launches ‘Digital Twins’ Planning Tool
PATTISON Outdoor has introduced a game-changing advertising campaign planning tool: Digital Twins – a cutting-edge virtual…
ibex Named Leader in Frost & Sullivan’s Radar for CX Outsourcing Report
ibex, a leading global provider of business process outsourcing (BPO) and AI-powered customer engagement technology solutions,…
Constructor Named a Leader in Gartner Magic Quadrant for Search and Product Discovery
Constructor, the leading AI-powered search and product discovery platform for enterprise ecommerce companies, has been named a…
MarTech360 Interview with Adi Krysler, VP of Marketing at Oktopost
Take ownership of how your work contributes to business outcomes. Understand how marketing impacts revenue, customer experience,…
MarTech360’S Weekly News Roundup With Birdeye, Nielsen, RWS Group, MGID, FluentStream And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…