Emplifi’s Social Media Marketing Platform Earns 2025 Buyer’s Choice Award From TrustRadius News Desk Oct 30, 2024 Emplifi, a leading customer engagement platform, announced that TrustRadius has awarded its Social Media Marketing Platform the…
MarTech360 Interview with Elliott Sprecher, VP of Marketing at Jotform Peter Oct 23, 2024 "Whether it's exploring emerging platforms, creative content formats, or unconventional outreach methods, staying open to new…
Decoding Marketing Attribution Model: Types and Factors to Choose the Right Model Nikhil Sonawane Oct 1, 2024 Allocating or attributing credit for a sale is a key marketing function. However, it becomes more complex because of longer…
The Future of B2B Marketing in 2025: Are Marketers Future-Ready Yet? Aparna M A Aug 20, 2024 Today’s B2B marketing leaders are grappling with unprecedented challenges. While the function remains resilient, leaders must…
illumin Appoints Liz Ritzcovan As Chief Revenue Officer & Bridget Westerholz As SVP of… News Desk Aug 8, 2024 illumin Holdings Inc., a journey advertising technology company that empowers marketers to make smarter decisions about…
Adobe Revolutionizes B2B Marketing with AI-Powered Journey Optimizer for Buying Groups MarTech360 Bureau Aug 8, 2024 On 7th August 2024, Adobe announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition, a groundbreaking…
What Is Marketing Attribution and What Are the Different Types? Aparna M A Jul 24, 2024 In today's complex marketing landscape, businesses face the challenge of understanding the impact of their marketing efforts on…
DemandScience B2B Marketing Solutions Win 26 G2 Summer 2024 Awards News Desk Jul 18, 2024 DemandScience, a leading B2B demand generation company that accelerates global growth for its clients, announced that the…
Data Axle Releases Next Generation of AI-Driven Data, Intelligence, and Omnichannel Marketing… News Desk Jul 10, 2024 Data Axle, a leading provider of data, data-driven marketing, and real-time intelligence solutions, announced it is accelerating…
TechTarget Announces Strategic Partnership to Integrate its Leading Account Intent Data Directly… News Desk Jun 27, 2024 TechTarget, Inc, a global leader in B2B technology purchase intent data and services, and 6sense, a global leader in using AI to…