ITV transforming the streaming landscape with real-time ad delivery at scale News Desk May 27, 2024 ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS,…
Optimove to Debut Enhancements to its Data Studio Functionality, Powered by Snowflake, at Snowflake… News Desk May 27, 2024 Optimove, the first Customer-Led Marketing Platform, announced it will debut enhancements to its Data Studio functionality at…
Affinity appoints Ken Fine as CEO News Desk May 27, 2024 Affinity, the relationship intelligence platform for business professionals, announced that Ken Fine will join the company as its…
Meltwater launches content creator program for Communications, Marketing and PR professionals News Desk May 24, 2024 Meltwater, a global leader in consumer, media and social intelligence, announced the launch of #ExpertsWithInsights, a content…
Why Should Businesses Invest in Revenue Intelligence Solutions? Alisha Patil May 24, 2024 In the race to outshine rivals, and boost their revenue, businesses are always looking for effective strategies. One powerful…
Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands News Desk May 24, 2024 Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation…
MarTech360’S Weekly News Roundup With AdRoll, Pixability, Startek, WPP, Alloy And More! News Desk May 24, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Higher Logic Appoints Paul Schneider as EVP for Higher Logic Vanilla News Desk May 24, 2024 Higher Logic, the leading community engagement company, is pleased to announce the appointment of Paul Schneider as the new…
AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution News Desk May 23, 2024 AdRoll, in partnership with Improvado, announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance…
Impact XM Strengthens Global Presence Through Addition of Enigma Creative Solutions News Desk May 23, 2024 Impact XM, a leading global event and experiential marketing agency, proudly announces the addition of Enigma Creative Solutions …