Kentico Unveils AIRA Agentic Marketing Suite to Elevate AI‑Driven Marketing Workflows
Kentico has announced a significant expansion of its AI capabilities with the launch of the AIRA Agentic Marketing Suite, built into its Xperience by Kentico digital experience platform. This new suite transforms the company’s existing AIRA toolset – originally introduced to automate routine tasks like content tagging, translation and campaign ideation – into a more sophisticated ecosystem of specialised AI agents that support the full marketing lifecycle, from strategic planning and content development to optimisation and execution.
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These agents act as virtual collaborators, giving marketing teams the ability to analyse data, refine strategies, and streamline execution with greater speed and precision, all from directly within the Kentico interface. The initial agents being rolled out will consist of the Content Strategist agent, but future agents may emerge to allow marketers to manage campaign as well as undertake market analysis, which further underlines the vision outlined by Kentico, whereby the company is focused on the development of operationally transparent AI that marketers may utilize in their workflow.
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