MarTech360’S Weekly News Roundup With Envestnet, IZEA, Yahoo, Alation And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Envestnet | Yodlee Introduces SpendSignals to Empower Businesses with Real-Time Consumer Spending…

Envestnet | Yodlee is proud to unveil SpendSignals, a sophisticated, AI-powered solution that provides corporate and market research professionals access to real-time consumer spending insights and trends, as well as direct access to insights on shopper purchasing patterns at competitors. With SpendSignals, market research professionals and corporate strategists can do their own no-code analysis of high quality, enriched, de-identified data spanning sales, customer retention, market share, customer life-time value and much more.

Dentsu and VideoAmp Announce Industry-First Activation, Guaranteeing Advanced Audience Buys Across…

Dentsu and VideoAmp announced today an industry leading activation enabling dentsu’s US media agencies to seamlessly guarantee strategic audience buys across seven major media portfolios including A+E Networks, FOX, Hallmark Media, NBCUniversal, Paramount and Warner Bros. Discovery, among others. Through dentsu’s Data Enabled Linear TV Activation (DELTA) platform, powered by VideoAmp’s leading big dataset, clients can now transact and guarantee on the same advanced audiences built within dentsu’s Merkury ecosystem that they currently plan and optimize against, with seven major publishers. This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

• In Social Media Technology news this week…

IZEA Announces Verified Google Gmail Integration in IZEA Flex

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, is proud to announce an innovative integration with Google’s Gmail, enhancing the functionality of IZEA Flex, its next-generation influencer marketing platform. The new integration is designed to improve, maintain and streamline relationships between marketers and creators, making it easier for brands and agencies to scale and manage influencer programs.

Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook…

Zefr, the leader in brand safety and suitability technology, is proud to announce our AI-Powered Brand Suitability Solution is now available across Facebook and Instagram Reels. This marks a significant evolution in ensuring brand safety and suitability across Meta, providing brands with unparalleled transparency into their content adjacencies on Reels – a video-rich format that demands the most sophisticated technology and AI for scaled measurement.

• In Mobile Tech news this week…

Yahoo To Integrate Identity Solution with Twilio Segment To Drive Greater Advertiser Relevance,…

Yahoo Advertising today announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to future-proof their business and activate first-party data across screens in a cookieless world.

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.

• In Marketing Analytics news this week…

Alation Announces ALLIE AI as a Co-Pilot for AI Engineers, Data Analysts, and Data Stewards to…

Alation, Inc., the data intelligence company, today announced ALLIE AI, a co-pilot to increase the productivity of AI engineers, data analysts, and data stewards. ALLIE AI builds upon Alation’s machine learning (ML) capabilities to enable organizations to save time and scale data programs more quickly, democratize trusted data, and advance new AI initiatives.

Recruitics Unveils Brion™: The World’s First AI-Powered Conversational Analytics Experience…

Recruitics, a leading provider of data-driven recruitment marketing solutions, is proud to launch Brion–an AI-powered conversational analytics experience poised to revolutionize how organizations engage with Talent Acquisition analytics. Brion seamlessly integrates with Recruitics’ pioneering Vision Analytics platform, providing talent acquisition and recruitment marketing professionals with a user-friendly assistant capable of answering complex questions and providing contextual analysis and insight.

• In Martech Content news this week…

Avature Announces the General Release of its Social Learning Solution

Avature Learning is expected to promote organizational agility and engagement by facilitating the sharing of know-how, a company’s most valuable asset. Intended to complement or replace customers’ legacy LMS depending on how it is deployed, this solution allows HR leaders to compensate for the lost interaction between work-from-home employees, ensures knowledge is transferred from one generation to another and helps address the alarming declines in competencies and skills being reported across the educational spectrum.

Sabio Launches Creator-First Streaming Platform, SabioTV

Pioneering the new era of creator-first streaming television, SabioTV leverages Sabio’s award-winning, end-to-end CTV/OTT technology stack and enables content creators to capitalize on the creator economy through advanced insights and access to top U.S. brands in key verticals such as auto, finance, CPG, and technology. Additionally, brands are able to leverage SabioTV’s CTV opportunities that offer unique, engaging ad experiences, advanced analytics, and exclusive inventory.

Article of the Week

Pin It to Win It: A Complete Guide to Pinterest Affiliate Marketing

Pinterest is widely considered the leading platform for finding inspiration across various categories such as fashion, travel, and home decor. On Pinterest, users can explore and save content in the form of “pins,” which are essentially images linked to external sources.

The concept of Pinterest affiliate marketing aims to enable individuals to generate virtual boards using these pins. Many affiliate marketers utilize Pinterest as a means to direct traffic towards their affiliated content. Undoubtedly, when considering platforms for showcasing affiliated content, Pinterest should be given high importance.