Sprout Social Named #1 Best Software Product by G2

Sprout Social, an industry-leading provider of cloud-based social media management software, announced it has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. Businesses are navigating a rapidly changing landscape and social media has emerged as the place to connect with customers and gain the insight needed to make smarter, faster decisions. Earning G2’s top recognition for software products overall reflects the essential role of social media management software in enabling brands to make the most of social in this evolving environment and create lasting business impact.

As the world’s largest and most trusted software marketplace, G2 is visited by 90 million software buyers each year. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users. This is the eighth consecutive year that Sprout Social is recognized on this list, and the company is ranked as a top product across multiple categories including:

• #1 Best Software Product
• #4 Highest Satisfaction
• #5 Best Product for Enterprise

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“Earning the #1 spot this year is an incredible achievement and reflection of the immense value we continue to deliver to our customers each and every day,” said Ryan Barretto, President of Sprout Social. “This past year we were heads down launching new integrations, delivering industry-leading features across our platform and building meaningful industry partnerships. We developed a platform that has championed the essential role social media plays in the growth and success of organizations across all segments and industries, and across every stage of the customer journey. I couldn’t be more proud to see that work, and our customer’s success, recognized through these awards.”

Sprout Social’s recent investments in AI, new partnerships and integrations with industry-leading organizations like Salesforce, and acquisitions of Tagger Media and Repustate delivered timely and innovative functionality to its customers in 2023.

Sprout Social earned the #1 spot in G2’s 2024 Best Software Awards because of customer feedback, including:

“Sprout has truly transformed the way social media has operated.”

“Sprout saves time and delivers a more cohesive social presence. Social scheduling, bulk scheduling, and post rescheduling is fast and efficient. Analytics and reports are very customizable and provide tangible insights that can actually be used to improve an organization’s digital strategy. This is also very helpful in measuring ROI for social spend and presenting a case for continued social investment.”

“Our team was using up to 4 different platforms to meet our social media needs, which impacted our productivity and effectiveness when posting certain content. With Sprout, we have been able to streamline our processes, view our content in one place, and get improved, easy-to-read analytics.”

SOURCE: GlobeNewswire