The Business Of Culture In Marketing Takes Center Stage At Possible

Beyond Ordinary Events, Inc. and POSSIBLE, the premier marquee marketing event, announced exclusive content that will debut at the 2024 event designed to drive awareness and conversation around cultural and social inclusivity in marketing. This programming will explore the changing social, economic, and demographic trends that have an impact on the future of marketing and how brands can effectively communicate with their audience.

This track will delve into how cultural intelligence can transform marketing strategies, drive businesses to new heights and empower marketers to adapt to changing consumer behaviors that resonate with Gen Z and beyond.

“This year, we aim to embrace the cultural richness of Miami combined with the unlimited creativity and inspiration of our industry community by welcoming diverse thought leaders and storytellers to POSSIBLE. Through our partnerships with Google, Group Black, TelevisaUnivision, Digilearning, She Runs It, and others, POSSIBLE will grow into a well-rounded, immersive event experience by bringing inclusive marketing pioneers to the forefront,” said Christian Muche, Co-Founder and CEO of Beyond Ordinary Events. “As POSSIBLE continues to grow, we want to ensure that representation, cultural diversity, unique perspectives and amplifying all voices remains a key pillar in our efforts.”

POSSIBLE takes place at the Fontainebleau Miami Beach on April 15-17. POSSIBLE is a tentpole event that brings together the most influential marketing and business leaders, as well as visionaries from technology, digital, media, entertainment, and culture.

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The following partners will be a part of the discussion around inclusivity in marketing at POSSIBLE:

• Human to Human (brought to you by Google) is an immersive, in-person inclusive leadership experience. Built in partnership with Performance Paradigm, H:H breaks learning paradigms using experiential design to create and sustain behavior change focused specifically on navigating systems, behaviors, and the weight we carry in service of transformative human connection. 
  
  
• Group Black, an MBE certified media company dedicated to connecting brands with diverse audiences, joins POSSIBLE this year programming their own Cultura Unleashed stage. Focusing on diverse and inclusive content, community and conversations, Group Black will be amplifying the voices of black and brown tastemakers, industry trailblazers and cultural icons of The New Majority.
  
  
• She Runs It, a 501c3 nonprofit organization, exists to pave the way for more women of every identity, ethnicity and background to lead at every stage of her career in marketing, media, and tech. They are behind #Inclusive100, the industry’s first DEI initiative to use data to measure progress and surface the actionable best practices that have proven to make our industry’s workforce more diverse and the workplace more inclusive. She Runs It has launched the Marketing, Media, and AdTech Inclusion Index in partnership with Seramount, and will be unveiling early insights from the newly revamped 2024 survey, talking to marketers and other industry execs who are taking action and gaining traction in the movement toward a more inclusive, diverse, and equitable industry.

SOURCE: PRNewswire