Meet Symphony Avatars: TikTok’s New Creative AI Tool

Creativity thrives on TikTok, where brands embrace innovation and community engagement. At TikTok World 2024, TikTok launched Symphony, a suite of ad solutions powered by generative AI. Today, TikTok unveils Symphony Digital Avatars, AI Dubbing for global translations, and the Symphony Collective, aimed at enhancing TikTok-first content creation for creators and brands.

Symphony empowers businesses, creators, and agencies to blend human imagination with AI efficiency, scaling content development, creativity, and productivity on TikTok. Research highlights that TikTok-first ads boost purchase intent by +37% and brand favorability by +38% (1). Moreover, 79% of TikTok users prefer brands adept at crafting platform-specific content (2).

Andy Yang, Head of Creative Product at TikTok, affirms, “At TikTok, we empower creators globally with generative AI. Symphony Digital Avatars open new avenues for creators to expand opportunities with brands, fostering creativity and engagement.”

Bring Your Creative to Life with Symphony Avatars

Symphony Digital Avatars breathe life into branded content with generative AI avatars of real people, enhancing creative strategies on TikTok. With 58% of TikTok users trusting brands endorsed by creators (3), avatars offer personalized interactions across gestures, expressions, nationalities, ages, and languages.

Two types of Digital Avatars are introduced:

• Stock Avatars: Quick access to pre-built avatars created by licensed actors, enriching content with global diversity.
• Custom Avatars: Tailored representations of creators or brand spokespeople with multilingual capabilities, expanding global reach and brand collaborations.

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TikTok creator O’Neil Thomas shares, “TikTok has monetized my artistry globally, enabling collaborations with prominent brands. The new Tools enhance creativity and brand partnerships. I look forward to scaling my reach with my custom Digital Avatar.”

Global Translations to Scale Your Creative

Symphony AI Dubbing breaks language barriers, translating content into 10+ languages and dialects, enhancing inclusivity and global engagement. The tool detects, transcribes, translates, and produces videos, enabling effective communication with diverse audiences.

Innovating with our Community with Symphony Collective

The Symphony Collective: Industry Advisory Board facilitates discussions on AI in creative marketing, comprising creators, thought leaders, and brands. Founding members include representatives from Mondelez, American Eagle, Wendy’s, NBA, and agencies like OMD, Tinuiti, Day One, Tool, VaynerMedia, and TBWA Chiat. This board provides crucial feedback on TikTok’s AI marketing solutions and fosters industry dialogue.

Quotes from Founding Members:

• David Ma, Director, Filmmaker & TikTok Creator: “TikTok’s creative tools enable efficient content scaling while preserving creativity.”
• Anthony Hamelle, Executive Director at TBWA/Chiat/Day US: “TikTok fosters bold creativity, and the Symphony Collective drives dynamic innovation.”
• Drea Okeke, TikTok Creator: “TikTok empowers me to share joy and culture globally. I’m excited to innovate with AI through the Symphony Collective.”

TikTok continues to innovate, connecting brands authentically with communities and rewarding creative excellence. Learn more about Symphony creative tools at TikTok for Business.

SOURCE: TikTok