Phanto, the social networking product development company located in Scottsdale, Arizona, is announcing the issuance of the latest of multiple pending patents for its breakthrough social networking platform for authenticity, U.S. patent 11,616,751 B2.
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The original patent specification was filed by Phanto July 16, 2019, to describe the company’s recent inventions at the time titled Me Right Now and Sup!, or more generally “Third Party-initiated Social Media Posting,” following five years developing and testing novel methods for increased authenticity and privacy in online sharing.
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“We are proud to have been awarded our latest patent covering our novel platform providing users a way to share their real lives with friends through safe, authentic posts, which our team spent years developing and testing. The methods contained in this patented platform represent a shift towards healthier, more inclusive and more authentic sharing among friends,” said Dan Morrison, founder and CEO of Phanto, and previous cofounder and CEO of early social network ITtoolbox (launched in 1998 and acquired in 2007). “As the social networking industry matures, we anticipate patents will represent a cornerstone of future innovation and breakthroughs that benefit all players, including users and startups who benefit from such protections through increased investment. Larger platforms will also benefit from patented innovations of smaller companies in a win-win scenario as smaller companies, free from internal biases that come with running large existing platforms, make their innovations available to be used within these large networks.”
Morrison continued, “Patents provide the social networking industry with what we believe may be a necessary ability to rely on exclusivity to drive new cultural movements, getting breakthrough innovations over the complicated hurdle of mass adoption as users congregate in one place to experience new ways of sharing at scale. Without such patent protections, mass adoption of an otherwise breakout innovation risks being prematurely neutralized as the early growth of the innovator is quickly diffused among copycats, producing a situation where such features may fail to reach the level of enthusiasm necessary to unlock their benefit to society.”
SOURCE: Businesswire
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