Spotter and Havas Media Group North America Expand Partnership

Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG) North America, the media experience agency, are advancing their commitment to diverse creators via a second partnership. Together, Spotter and HMG will further enable brands to put money directly into the hands of YouTubers.

This next installment of impactful capital allows brands to play an even larger role in the growth and expansion of YouTube channels and select diverse creators. Following the success of the Spotter and HMG’s initial commitment, leading to direct investments with YouTube creators, HMG has doubled down on their investment.

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“Spotter and HMG’s joint commitment to fueling diverse creators and supporting their overall expansion is the foundation of an ongoing, successful partnership,” said Aaron DeBevoise, CEO and Founder of Spotter. “With HMG, we are excited to continue providing diverse YouTubers with the capital they need to grow their channels and build enterprises.”

To date, Spotter has deployed 30% of capital to a diverse roster of creators from multicultural backgrounds. With a firm belief that multicultural marketing needs to be in every brand’s DNA, Havas Media Group recently launched a specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American, and LGBTQIA+ audiences and consumers. Spotter and HMG’s shared desire to provide resources across these areas have helped curate a mission-driven partnership with a tangible impact.

“We’re thrilled by the impact we’ve seen through our partnership with Spotter and are excited to expand our relationship into 2023,” said Greg Walsh, CEO of Havas Media Group North America. “Not only will it help diverse creators build their businesses, it will also advance the industry in a meaningful and equitable way.”

“We could not be more proud of the impact Spotter and HMG’s partnership has had on the YouTube community,” said Nick Johnson, Chief Revenue Officer of Spotter. “With this capital, brands can directly help creators grow and scale their business. Spotter and HMG are developing an entirely new avenue for diverse creator success.”

SOURCE: PR Newswire