MGID Introduces Unified Solution for Premium Publishers: Monetization, Acquisition, and Engagement
On September 11, 2024, MGID, a global advertising platform, announced the launch of MGID+, an all-encompassing solution designed…
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Dentsu’s Merkury Enhances Cookieless Audiences with Quantcast
Dentsu announced a global integration of Quantcast with Merkury, its unrivaled global data, identity, and insights platform. The…
Outbrain and Teads Merge for New Advertising Platform
Outbrain, a technology platform that drives business outcomes through engagement, announced it has entered into a definitive…
Dynamic Creative Ads: 10 Steps to Create & Track Facebook Ads
Running ads can be a headache, especially if you are not getting any conversions. But it doesn’t have to be this way. Dynamic…
PayPal to Build New Advertising Platform
PayPal Holdings, Inc. announced new leadership appointments that will drive the creation of a new advertising platform and…
tvScientific Launches Retail Performance TV
tvScientific, the preeminent performance advertising platform for connected TV (CTV), announced the launch of Retail Performance…
Innovid Names Alex Rowe as Senior Vice President of Enterprise Sales
Innovid , an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear,…
Simpli.fi Appoints Evan Kolter as Chief Financial Officer
Simpli.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands, and…
tvScientific Launches Cost-Per-Outcome CTV Ad Buying Through Partners
tvScientific, the performance advertising platform for connected TV, announced that brands and advertisers can now purchase CTV ad…
Adnami launches in Norway amid flurry of European hires
High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian Commercial Director, marking the Denmark-based tech…