Innovid and IRIS.TV’s Game-changing Partnership to Transform CTV Advertising!
On December 18, 2024, Innovid announced a partnership with IRIS.TV to enhance contextual measurement for connected TV (CTV)…
Browsing Tag
campaign optimization
AI Company Brand Engagement Network Announces Agreement to Acquire Cataneo Gmbh
Brand Engagement Network, Inc.(BEN), a global leader in secure and reliable conversational AI solutions for businesses and…
MessageGears & Jacquard Launch AI Campaign Optimization
MessageGears, the leading data activation and engagement platform for enterprise brands, announced an enhanced integration with…
What is Campaign Optimization and Why is it Important?
As a marketer, your primary goal is to run effective campaigns that yield optimal results. According to a survey conducted by…
Nielsen Launches Diverse Media Equity Program
Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned…