Rules to curate by: the future is smart
While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central…
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campaign performance
SeenThis launches in Japan
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance.
Adaptive…
Innovid Rolls Out In-Platform QR Code Tool for Development, Delivery, Measurement, and Optimization
On September 12, 2024, Innovid, an independent software platform specializing in the creation, delivery, measurement, and…
MessageGears Enhances Real-Time Analytics For Enterprise Brands
MessageGears, the leading data activation and engagement platform for enterprise brands, announced enhancement of its analytics…
Fox And The Trade Desk Announce Extensive Advertising Integrations Across Fox Portfolio
Fox Corporation and global advertising technology leader The Trade Desk announced their newly expanded partnership to bring…
AUDIENCEX and AlMashtal Form Strategic Alliance, Launch AUDIENCEX KSA
The collaboration blends AUDIENCEX’s full-funnel advertising strategies, omnichannel media access, and tech-enabled creative…
Nativo Unveils Its ContentAI Suite, Improving Branded Content Campaign Performance Via Generative AI
Nativo, the storytelling platform where advertisers and publishers distribute brand stories at scale and gain unparalleled…
Mobile Marketing Predictions for 2023
As you're planning your marketing strategy for 2023, you’re most likely wondering how you can make your money go further, or how…
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to…
AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency
With this partnership, AdAdapted’s retailers and CPG brands can now unlock new rich audience sets to further strengthen campaign…