How Walled Gardens Triopoly is Boosting Revenue Generation in AdTech Industry Suchita Dey Jul 14, 2022 Walled Gardens in AdTech Walled gardens are closed platforms or ecosystem in which the platform provider has complete control…
Cybersecurity firm Polygraph reminds advertisers to apply for click fraud refunds every month Globe Newswire Jul 12, 2022 Some advertisers are wasting over 80% of their ad budgets by failing to request refunds from online advertising networks Online…
SoundCommerce Expands SoundCommerce Campaign, Data and Intelligence for Retail Acquisition Marketers PR Newswire May 26, 2022 New SoundCommerce release supports GA4.0 and first-party data sources; simplifiescampaign tagging and tracking; ties digital…
Zapier Announces Marketing Operations Appreciation Day PR Newswire Apr 12, 2022 The day marks a celebration of the hard-working individuals who keep marketing teams running smoothly. Nominate yourself or others…
Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital… PR Newswire Apr 6, 2022 The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs,…
Ad-Lib.io Accepted into Google Ads Creative Partner Program Business Wire Apr 1, 2022 Membership Recognises Ad-Lib.io’s Expertise in the Google Ads Ecosystem, including App Campaigns, Performance Max and YouTube…
Android Update: Google’s Privacy Sandbox Will Restrict Cross-app Tracking Krutika Parmaj Mar 8, 2022 Recently, Google announced about its plans to restrict cross-app tracking with its multi-year initiative to build the Privacy…
Digital Marketing Experts Explain Paid, Owned and Earned Media Globe Newswire Mar 7, 2022 There are numerous channels and strategies to utilise for digital marketing success, including paid, owned and earned media…
Kraft Heinz Partners with Google to Accelerate and Scale Ambitious Digital Transformation and… Business Wire Feb 21, 2022 The Kraft Heinz Company and Google announced a new, multi-year strategic partnership to strengthen Kraft Heinz's hyper-focus on…
Adlucent Unveils Adlucent Index to Give Advertisers Control of Automated Marketing Campaigns PR Newswire Feb 7, 2022 Performance marketing agency launches first solution that augments platform automation to help brands and retailers optimize…