Decoding Marketing Attribution Model: Types and Factors to Choose the Right Model
Allocating or attributing credit for a sale is a key marketing function. However, it becomes more complex because of longer…
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marketing campaign
TapClicks Launches AI Analytics with Automated Industry Benchmarks
TapClicks, the leader in Smart Marketing solutions, announced the launch of a new AI-driven Benchmark Widgets feature, designed to…
Validity Announces Expanded Partnership with AI-Powered Iterable to Boost Customer Engagement and…
Validity, the leading provider of data quality and email marketing success solutions, has announced an expanded partnership with …
The Present and Future of AI Content Management Unveiled
Since the inception of artificial intelligence (AI), content management operations have been tremendously revolutionized. AI is…
What is Media Buying and Why is it Important?
In today's crowded and competitive marketplace, businesses face the challenge of effectively reaching their target audiences…
Conversica Integrates Its Generative AI Conversational Platform With Salesforce Marketing Cloud in a…
Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, announced a…
Travelex launches new partner perk: Creative assets to support integrated marketing efforts
Travelex Insurance Services Inc., a leading travel insurance provider in North America, announced it is launching a program to…
Apartments.com Leans Into Streaming Video and Social Media in New 2023 Advertising Campaign
Apartments.com, a CoStar Group brand, has launched a new multichannel marketing campaign that marks the brand’s largest shift to…
Tambourine Celebrates Five HSMAI Adrian Awards
Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism…
Persado Hails 2023 ‘The Year of Motivation’
Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, released its…