IAB Unveils Reimagined Events Schedule for First Half of 2023
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced its lineup of events for…
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Perion Announces Neutronian’s Study of over 110 Campaigns Demonstrates 2X CTR Lift by Using SORTTM…
Data confirmed by Stop & Shop demonstrated that SORT significantly contributed to a 33% lift in in-store visits
Perion…
Nielsen and Experian Expand Agreement to Enhance Identity Demographics
Experian marketing data will enhance the Nielsen Identity System to bring scale and increased accuracy for digital measurement of…