marketing strategy

In the early 2000s, platforms like Friendster, MySpace, and later Facebook began transforming how we connected online. Alongside…

Have you ever wondered why some dropshipping businesses thrive while others struggle to get off the ground? Many entrepreneurs…

Guess what’s the most underrated asset for a business. It’s data. About 87% of marketers say so. Even after that, 40% of marketers…

In today's complex marketing landscape, businesses face the challenge of understanding the impact of their marketing efforts on…

Everest Group announced that Lucy Birch has joined the firm as chief marketing officer (CMO). Working out of Everest Group's …

Legacy marketing strategies are usually one-way. Enterprises leverage multiple digital platforms, such as messaging and others, to…

Acxiom, the global leader in customer intelligence, announced the appointment of Courtney Keating as its new Chief Marketing…

Celigo, the leading integration platform as a service  that serves both IT and business users, announced the appointment of James…

"If you focus your strategy, and concentrate on doing a few specific things really really well, that’s the best driver of…

Bloomreach, announced businesses using Bloomreach Engagement can now integrate their services with Gorgias, a helpdesk platform…