marketing strategy

In the bustling world of B2B marketing, where every click and scroll holds a story, behavioral targeting has emerged as a master…

Stirista, a leader in data-driven marketing innovation, has announced the acquisitions of Magnetik and Andrews Wharton, companies…

Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences Utiq, the…

In today’s digital landscape, where consumers interact with brands across a multitude of channels, omnichannel advertising has…

In the early 2000s, platforms like Friendster, MySpace, and later Facebook began transforming how we connected online. Alongside…

Have you ever wondered why some dropshipping businesses thrive while others struggle to get off the ground? Many entrepreneurs…

Guess what’s the most underrated asset for a business. It’s data. About 87% of marketers say so. Even after that, 40% of marketers…

In today's complex marketing landscape, businesses face the challenge of understanding the impact of their marketing efforts on…

Everest Group announced that Lucy Birch has joined the firm as chief marketing officer (CMO). Working out of Everest Group's …

Legacy marketing strategies are usually one-way. Enterprises leverage multiple digital platforms, such as messaging and others, to…