The Power of Composable MarTech: How to Build a Tech Stack That Adapts and Evolves
In today's fast-paced world, the marketing technology (MarTech) stack is vital for businesses. It helps them stay competitive.…
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Martech Platform
Ortto Appoints Eric Holmen as the New President and CRO
Ortto, a complete platform for data-driven marketing automation, has announced Eric Holmen as the new President and CRO. The…
SAS’ MarTech platform integrates with generative AI
SAS EXPLORE -- SAS' marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be…
New “Phygital” Martech Platform Turns Experiential Marketing into Data Goldmine
Experiential marketing made a splashy comeback in 2022. Every major brand from Nike to Pepsi to Nintendo is devoting increasingly…
The Mars Agency Forges Partnership with Analytic Index to Further Enhance the Marilyn® Martech…
The Mars Agency, an industry leader in connected commerce, announced a new strategic partnership with Analytic Index, a…