LiveRamp Advances Cross-Media Intelligence for Marketers
LiveRamp announced Cross-Media Intelligence, a first-of-its-kind capability that enables marketers to better measure and optimize…
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Measurement
SmartCommerce & Pathformance Partner to Boost CPG Media Performance
SmartCommerce, the leading Independent Commerce Media solution, and Pathformance, a leader in marketing and measurement, announced…
Semcasting Introduces Identity ToolBox: Transforming Data Discovery and Marketing Performance
Semcasting, a leader in data-driven marketing solutions, has launched Identity ToolBox, an innovative Data Discovery Platform…
Perion Appoints Stephen Yap as Chief Revenue Officer
Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced the appointment…
Pacvue Expands Amazon DSP Management and Optimization Tools to LATAM, EMEA, and APAC Regions
Pacvue, a leading commerce acceleration platform known for integrating retail media, commerce management, and measurement, has…
Albertsons Media Collective Launches API for Easy Ad Measurement and Partners with TransUnion
Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc., announced the launch of an API that will enable…
DPG Media’s VTM GO Launches Innovative Solution to Measure CTV Advertising Impact in Real Time
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the…
Roku Introduces Data Cloud Suite for Collaboration
On January 6, 2025, Roku, Inc., the leading TV streaming platform in the U.S., announced the launch of Roku Data Cloud. This new…
iHeartMedia’s Game-changing Move with Unified ID 2.0!
On December 12, 2024, iHeartMedia, a leading audio company in the U.S., announced its adoption of Unified ID 2.0 (UID2), a…
Claravine Unveils Data Standards Metric to Boost Data Quality
Claravine, The Data Standards Company, announced a suite of enhanced solutions, including a new industry metric, the Data…