Measurement

CivicScience, a consumer analytics and advertising platform with the world’s largest, real-time, attitudinal database of declared…

Universal Ads, the platform that enables brands of all sizes to seamlessly create and purchase commercials across premium video,…

LiveRamp announced Cross-Media Intelligence, a first-of-its-kind capability that enables marketers to better measure and optimize…

SmartCommerce, the leading Independent Commerce Media solution, and Pathformance, a leader in marketing and measurement, announced…

Semcasting, a leader in data-driven marketing solutions, has launched Identity ToolBox, an innovative Data Discovery Platform…

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced the appointment…

Pacvue, a leading commerce acceleration platform known for integrating retail media, commerce management, and measurement, has…

Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc., announced the launch of an API that will enable…

It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the…

On January 6, 2025, Roku, Inc., the leading TV streaming platform in the U.S., announced the launch of Roku Data Cloud. This new…