Mediaocean to Acquire Innovid News Desk Nov 22, 2024 Mediaocean, a foundational partner for omnichannel advertising, and Innovid , an independent software platform for the creation,…
Reddit Collaborates with InMarket to Measure the Effectiveness of Ads Through Lift Conversion Index… MarTech360 Bureau Nov 13, 2024 On November 12, 2024, InMarket, a leader in real-time marketing and measurement, announced a preferred partnership with Reddit…
DoubleVerify Strengthens Media Quality Authentication on Snap News Desk Nov 6, 2024 DoubleVerify, the leading software platform for digital media measurement, data and analytics, announced an expanded integration…
Amperity Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report News Desk Oct 24, 2024 Amperity announced that it has been recognized as a Customer Data Platform Leader in the Modern Marketing Data Stack 2025: How…
TikTok Collaborates with InMarket to Assess the Real-World Effects of Advertising Campaigns Using… MarTech360 Bureau Oct 1, 2024 On September 30, 2024, InMarket, a leader in real-time marketing and measurement, announced a strategic partnership with TikTok to…
Pacvue Introduces Incrementality Console for Accurate, Actionable Insights to Boost… MarTech360 Bureau Sep 18, 2024 Pacvue, the leading commerce acceleration platform known for integrating retail media, commerce operations, actionable insights,…
InMarket Acquires ChannelMix to Boost Analytics & Media Mix News Desk Aug 6, 2024 InMarket, the leader in real-time marketing and measurement, announced the acquisition of ChannelMix, a pioneering media mix…
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV… News Desk Aug 1, 2024 Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across…
Nielsen’s Ad Intel to provide Custom Advanced Advertising Imagery Analysis News Desk Jul 18, 2024 Nielsen, a global leader in audience measurement, data and analytics, has announced that it is using AI object detection software,…
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients… News Desk Jul 9, 2024 Samba TV, a leading TV data company, announced an expansion of its partnership with Havas Media Network North America. Samba data…