return on investment

GrowthLoop, the leading SaaS platform empowering marketers to unlock the full potential of their organization's customer data,…

AnyRoad, the leading events and experiential marketing platform for consumer brands, announced the first comprehensive solution…

In today's complex marketing landscape, businesses face the challenge of understanding the impact of their marketing efforts on…

What if you only have to pay for how well an ad performs rather than paying the whole amount irrespective of the outcome? The…

Movable Ink, the personalized content platform provider for digital marketing leaders, commissioned Forrester Consulting to…

Marketing analytics is the method of organizing and analyzing metrics data to determine the return on investment (ROI) of…