Webware.ai Launches “Rivi” News Desk Nov 15, 2024 Webware.ai, a leader in digital marketing solutions, proudly announces the launch of Rivi, an innovative AI-powered sales and…
Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities News Desk Oct 21, 2024 Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad…
Decoding Marketing Attribution Model: Types and Factors to Choose the Right Model Nikhil Sonawane Oct 1, 2024 Allocating or attributing credit for a sale is a key marketing function. However, it becomes more complex because of longer…
5 Best Practises to Achieve Ad Revenue Optimization Nikhil Sonawane Aug 6, 2024 Ad revenue optimization is an approach for optimizing the revenue streams generated by every user when displaying ads. Every ad…
B2B Intent Data: Definition, Types, and Collection Strategies Nikhil Sonawane Jul 29, 2024 Many businesses are seeking opportunities to have higher conversion rates and spend their marketing budgets wisely. If your…
How to Perform PPC Campaign Optimization in 5 Steps for Winning Ads Aparna M A Jul 8, 2024 Pay-per-click or PPC campaign optimization is an excellent way to grab those extra clicks. This works 2x than SEO strategies,…
What is Media Buying and Why is it Important? Aparna M A Apr 8, 2024 In today's crowded and competitive marketplace, businesses face the challenge of effectively reaching their target audiences…
What is Social Media Monitoring and the 6 Best Tools to Use Now? Aparna M A Apr 5, 2023 Staying aware of public opinions is crucial, whether they come from customers, competitors, or the media. Monitoring various…
What is Interactive Content? Aparna M A Mar 31, 2023 Have you ever taken a quiz or poll to discover which fictional character you resemble from a story or movie? If you said yes,…
Top SEO Ranking Factors You Just Can’t Ignore in 2023! Mahika Bibiyan Mar 29, 2023 Imagine you wish to search about the best place to have cupcakes in New York. Who do you resort to for information – your friends…