Vibe Revolutionizes TV Advertising for SMBs News Desk Oct 30, 2024 Vibe announced the launch of its latest AI-driven suite of products designed to empower small and medium-sized businesses (SMBs)…
Converting Consumers into Customers Jason Wiese Oct 22, 2024 How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
Marketing Architects Builds Annika Audience™ for Unified TV Buying News Desk Oct 4, 2024 TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds…
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology News Desk Oct 4, 2024 Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across…
FreeWheel Names Kris Magel as Head of Global Agency Partnerships News Desk Aug 23, 2024 FreeWheel, a global technology platform for the TV industry, announced that it has named Kris Magel as Head of Global Agency…
tvScientific Secures Patent for TV Outcome Optimization Technology MarTech360 Bureau Aug 21, 2024 The cutting-edge technology empowers marketers to purchase and optimize TV advertising to align with their specified outcome…
Marketing Architects Reveals AI Pretesting Tool ‘ScriptSooth’ News Desk Jul 15, 2024 TV advertising agency Marketing Architects announces the launch of ScriptSooth, an AI pretesting platform for TV commercials.…
MNTN Introduces MNTN Matched: AI-Powered Precision Audience Targeting, Bringing 6x More Visits and… News Desk Jun 13, 2024 MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, announced the launch of MNTN…
Veteran Digital Media Executive Greg Coleman Joins Cadent Board of Directors News Desk Jan 30, 2024 Cadent, the largest independent solutions provider for converged TV advertising, has named Greg Coleman to the company's Board of…
Meet MNTN Next Gen TV News Desk Nov 20, 2023 MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, unveiled MNTN Next Gen TV. This major…