Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV…
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and…
Browsing Tag
TV advertising
Lights, Camera, Addressable: Why Addressable TV is an essential part of a holistic video campaign…
A successful live television broadcast, Emmy winning sitcom, or blockbuster movie production is the result of countless elements…
Vibe Revolutionizes TV Advertising for SMBs
Vibe announced the launch of its latest AI-driven suite of products designed to empower small and medium-sized businesses (SMBs)…
Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
Marketing Architects Builds Annika Audience™ for Unified TV Buying
TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds…
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across…
FreeWheel Names Kris Magel as Head of Global Agency Partnerships
FreeWheel, a global technology platform for the TV industry, announced that it has named Kris Magel as Head of Global Agency…
tvScientific Secures Patent for TV Outcome Optimization Technology
The cutting-edge technology empowers marketers to purchase and optimize TV advertising to align with their specified outcome…
Marketing Architects Reveals AI Pretesting Tool ‘ScriptSooth’
TV advertising agency Marketing Architects announces the launch of ScriptSooth, an AI pretesting platform for TV commercials.…
MNTN Introduces MNTN Matched: AI-Powered Precision Audience Targeting, Bringing 6x More Visits and…
MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, announced the launch of MNTN…