Future-Proofing Advertising: PadSquad and Resonate Introduce Privacy-Safe Audience Data for Creative Strategy

On October 16, 2024, PadSquad, a leader in high-impact digital ad experiences for brands and agencies, announced a strategic partnership with Resonate, an AI-driven consumer intelligence and analytics provider. This collaboration merges PadSquad’s creative expertise with Resonate’s privacy-compliant, opt-in consumer data and AI platform, offering advertisers advanced audience targeting and creative strategies.

This first-of-its-kind partnership enables PadSquad to leverage Resonate’s AI-powered consumer intelligence to transform in-depth human need insights into relevant, personalized creative and media strategies that foster emotional connections with audiences. Resonate’s rAI engine and Ignite platform, fueled by the largest independent U.S. consumer research study, provides access to a continuously updated database of over 250 million American consumers and more than 15,000 attributes.

By integrating Resonate’s proprietary data, PadSquad will enhance its digital campaigns by combining creative signals with deeper consumer insights. This partnership offers PadSquad customers new opportunities, including the enhancement of first-party data, to help advertisers bridge the gap between one-to-one targeting and scalable reach—ensuring campaigns remain effective amidst evolving data regulations.

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“Now is the time to harness leading technology and data to craft compelling stories in rich media, creating a more engaging ad experience for everyone,” said Lance Wolder, Head of Strategy at PadSquad. “By incorporating Resonate’s extensive consumer insights into our creative process, we can deliver more personalized and powerful brand narratives, all while maintaining privacy and compliance.”

The partnership arrives as advertisers seek better ways to personalize ad creative while proactively moving away from third-party cookies. With 20-30% of web traffic already in cookieless environments, PadSquad and Resonate empower advertisers to future-proof identity and launch digital campaigns with the same scale and precision they’ve come to expect.

“We’re thrilled to collaborate with innovators like PadSquad to offer consumer data that drives campaign success,” said Jason Schneider, Chief Revenue Officer at Resonate. “Resonate’s AI-powered data is based on real audience behaviors and preferences, delivering real-time consumer insights with unparalleled speed and precision via the Ignite platform.”