Media Alert: Learn how the Comoto Family of Brands is unlocking its marketing potential with first-party data at MarTech Fall Conference
BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference. The session will explore the benefits in utilizing a customer data platform to unify customer data across multiple brands and systems and activate it across channels to create more engaging customer interactions.
Green and Rousseau-Anderson will discuss how the Comoto Family of Brands is leveraging BlueConic to successfully navigate its first-party data driven omnichannel strategy.
Comoto, America’s largest powersports aftermarket retailer, is home to Cycle Gear, J&P Cycles, RevZilla, and the Rever app. With over 150 stores nationwide , ecommerce sites for all three brands, a ride tracking app, and a blog platform called Common Tread, Comoto manages a complex ecosystem of customer data housed in a multitude of systems.