Redpoint Global Unveils Data Readiness Hub to Revolutionize Enterprise Data Quality and Drive Smarter Decisions

Redpoint Global launched its Data Readiness Hub, a next-generation solution designed to address one of the most persistent challenges facing enterprises: poor data quality. This platform ensures customer data is accurate, complete, and timely—delivering ready-to-use data that drives AI, analytics, customer experience, and operational efficiency. With the Data Readiness Hub, organizations can rely on actionable, trusted, and compliant data to power smarter decisions and enhanced customer interactions.

Despite substantial investments in Customer Data Platforms (CDPs), Master Data Management (MDM) systems, and data clouds, many organizations still struggle with unreliable, fragmented customer data. These tools often unify flawed inputs without addressing the root causes, resulting in subpar outcomes and inflated data consumption costs. Companies are then forced to invest further in expensive data engineering and consulting efforts, which delays progress and increases operational overhead.

The Data Readiness Hub solves these challenges by continuously updating unified profiles across the enterprise. It resolves issues related to accuracy, identity, and compliance before data enters critical systems, establishing a trusted foundation that drives more personalized engagement, smarter decision-making, and faster time to value.

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Organizations using Redpoint Global have reported the following results:

• 3x increase in conversion rates from improved match accuracy.
• 20% increase in average basket size.
• 80% reduction in data preparation time.

“AI and customer engagement systems are only as intelligent as the data that feeds them,” said Dale Renner, Founder and CEO of Redpoint Global. “For years, Redpoint has been perfecting the methodology and technology that helps customers get their data ready for action. Now we have packaged that deep knowledge into a data readiness solution, which is uniquely positioned to help our customers succeed in the AI revolution.”

Key Benefits of the Data Readiness Hub:

Redpoint’s Data Readiness Hub combines advanced, automated data quality processes, precise identity resolution, and real-time processing to deliver high-integrity data at scale. With built-in transparency, users gain clear insights into their data’s readiness before utilizing it. This powerful platform is designed for speed and flexibility, delivering key benefits such as:

• Smarter AI and Decision-Making: Ensure that high-integrity data powers AI models, enhances targeting accuracy, and supports next-best-action decisions, leading to superior outcomes and increased revenue.
• Increased Productivity: Eliminate manual processes and complex coding requirements, allowing data teams to deliver results faster and more cost-effectively.
• Enterprise-Grade Agility: Seamlessly integrate with any cloud, database, or security environment. Minimize vendor lock-in and enhance existing data and marketing ecosystems—without the complexity of rip-and-replace integrations.

“For several years, we have relied on Redpoint software as the engine for all of our data readiness projects,” said Holly Paulus, CEO of Nexxa Group. “Their platform has empowered us to seamlessly scale even our most complex, large-scale data initiatives with exceptional reliability.”

“When our clients need business-ready customer data, Redpoint delivers,” said Diptesh Singh, Global Sales Leader – Data & Visualization Offering at Cognizant. “Redpoint’s data quality and identity resolution capabilities in a highly composable, no-code platform make them a reliable partner to whom we can turn to ensure our clients’ customer data is prepared for a variety of use cases.”

With the Data Readiness Hub, Redpoint Global is setting a new standard for how enterprises manage and utilize their data, ensuring that businesses have access to high-quality, actionable insights at every stage of their customer engagement journey.