MarTech360’S Weekly News Roundup With Precisely, 6sense, Google, OpenAI, Seedtag And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

6sense Introduces AI Email Agents to Redefine Scalable, Personalized Pipeline Creation

6sense®, the first agent-powered revenue marketing platform, announced the launch of AI Email, a next-generation product designed to finally deliver what B2B marketers have long sought: genuine, personalized outreach at scale-without the burden of manual effort.

Magnite Rolls Out Pause Ads as Streaming Media Owners Embrace Next-Gen Ad Formats

Magnite, the largest independent sell-side advertising company, announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming providers including DIRECTV, DISH Media, and Fubo.

• In Social Media Technology news this week…

HubSpot Launches AI Tools to Optimize Social Media Posts

HubSpot has rolled out new AI-driven features within Marketing Hub Professional and Enterprise that help marketers optimize social media content more effectively. The update introduces AI-powered enhancements for captions and publishing schedules.

• In Customer Experience news this week…

LivePerson Integrates with AWS to Unify Voice & Digital Customer Experiences

LivePerson, a leading provider of trusted enterprise conversational AI and outcome-driven digital transformation, announced that it is working with AWS to integrate Amazon Connect, a unified, AI-native customer experience solution from AWS, with LivePerson’s digital contact center.

Sendbird Sets New Benchmark for Voice AI and Omnichannel Orchestration

Sendbird Inc., the AI communications platform trusted by the world’s largest brands, announced the availability of Sendbird voice AI, the only voice automation solution for customer service designed to handle the messiness of real conversations with accuracy and speed.

• In Mobile Tech news this week…

Seedtag and HUMAN Security Strengthen Partnership to Safeguard Advertising Integrity

Seedtag, the global leader in neuro-contextual advertising, announced an expanded integration with HUMAN Security, a leading cybersecurity company committed to safeguarding every step of the customer’s online journey by defending against bots, fraud, and digital risk.

Google Supercharges Video Creation for Marketing with AI Avatars and Image-to-Video in Vids

Google has introduced major updates to Google Vids, its AI-powered video creation platform within Workspace, bringing advanced avatar functionality and image-to-video generation to marketers, publishers, and adtech professionals.

• In Marketing Analytics news this week…

Precisely Introduces Dynamic Neighborhoods and Signal Engine for Advanced Location Intelligence

Precisely has launched Dynamic Neighborhoods and Signal Engine, two new solutions designed to deliver actionable real-world intelligence by transforming location-based and first-party data into valuable insights. Dynamic Neighborhoods provides community-level demographic and audience data, available through APIs, flat files, or dashboards.

Domo Unveils Enhanced Cloud Integration Upgrades for Snowflake

• In Martech Content news this week…

OpenAI Launches gpt-realtime: A Game-Changer for Voice-First Marketing and AdTech Integration

OpenAI unveiled gpt-realtime, its most advanced speech-to-speech AI model to date, alongside expanded capabilities in its Realtime API-now generally available for production use. These updates mark a pivotal moment for anyone leveraging voice tech in marketing, publishing, or ad tech infrastructure.

Hyland Launches Enterprise Context Engine and Enterprise Agent Mesh

Hyland, the pioneer of the Content Innovation Cloud™ and a long-standing leader in enterprise content management, today announced the launch of two groundbreaking AI-driven technologies: the Enterprise Context Engine and the Enterprise Agent Mesh.

Article Of The Week…..

The Apple Marketing Playbook: How Experience-First Strategy Drives Trillions in Revenue

Marketing leaders have admired Apple’s rise for decades. They also feel a deep curiosity about how it happened. How can a company keep its prices high, build strong brand loyalty, and launch products that become global hits? The answer isn’t a secret ad formula. It’s a bold choice: prioritize an experience-first strategy. This isn’t just a marketing tactic. It’s the main system of the whole company. This method helped create one of the most valuable companies ever. In fact, Apple posted in 2024 its quarterly revenue of US$ 94.9 billion, up 6% year over year, with the iPhone alone generating a major share.

How Composable Digital Experiences Empower CMOs to Scale Personalization

Today’s Chief Marketing Officer faces a role that is exciting yet challenging. Hyper-personalized customer journeys are now possible. They feel more like a valued service than marketing. In fact, 71% of consumers expect companies to deliver personalized interactions, and 76% feel frustrated when this doesn’t happen. Legacy technology stacks can hold us back. Done right, personalization is a growth engine: companies that excel at it generate 40% more revenue from those activities than competitors that lag behind. They act like anchors, keeping our ships from sailing into new waters. Brands estimate they personalize 61% of customer interactions, yet consumers only recognize 43% as personalized, a clear perception gap that highlights the problem. We must offer smooth, personalized experiences now. This was hard to imagine just ten years ago. We often use old systems meant for past campaigns and broad messaging.