ReShape Lifesciences™ Experiences Continued Momentum of Direct-to-Consumer Marketing Campaign for the Lap-Band®

By Globe Newswire On Mar 25, 2022

New Generation of Patients are Engaged as Evidenced by Surge in Website Traffic and Doctor Referrals

Bariatric Surgeons Seeing Increases in Patient Consultations and Procedures

Insurance Coverage Continues to Improve for Bariatric Procedures

ReShape Lifesciences Inc. , the premier physician-led weight loss and metabolic health-solutions company, today announced continued momentum in its national, direct-to-consumer (DTC) marketing campaign, culminating in substantial increases in visits to Lapband.com, patients requesting additional information and scheduled doctor consultations.

Since the beginning of the marketing campaign, in October 2021, the Company has experienced 250,000 more patient visits to the website, Lapband.com, resulting in over 900% more patient requests for information on the Lap-Band® procedure, compared to pre-launch of the DTC marketing campaign. Importantly, doctor referrals for consultations have also surged nearly 400%¹.

“The success at this stage of our DTC marketing campaign has led to a significant increase in potential patient and bariatric surgeon engagement, indicating that our message is clearly resonating with consumer and professional markets,” stated Bart Bandy, Chief Executive Officer and President of ReShape Lifesciences™. “We recognize that the process and 4 to 6 month mandatory wait periods from insurers represents a lag between early engagement and procedures, but these early metrics and typical conversion ratios are extremely promising as we have witnessed a 25% increase in requests from bariatric practices for refresher training and certification on the Lap-Band procedure. Additionally, traffic to our surgeon locator is up a noteworthy 1,300%, compared to pre-launch of the DTC marketing campaign, with bariatric surgeons reporting increases in both direct calls to practices and consultations.”

Also Read: How Is Influencer Marketing Responsible For Changing Consumer Behavior In 2022?

Surgeon Feedback:

“The recent interest being created by ReShape for the Lap-Band is helping me get through COVID. I am scheduling these patients as fast as possible” – Georgia
“I have had more Lap-Band consultations in the last two months than I have had in all of 2021” – Utah
“62% of the warm transfers have already been scheduled for consults” – Indiana

“The above testimonials represent real-world evidence regarding the success of our marketing campaign, which should continue to promote increased demand for Lap-Band procedures and, thus, potentially a significant increase in revenues for ReShape. It is also important to note that recent market pressure has moved several insurers to reduce these mandatory wait periods and 23 states now require bariatric surgery to be included in all individual, family, and small group insurance plans, further warranting that more patients will be reimbursed for our safe, effective weight loss solution,” concluded Mr. Bandy.

Throughout March, the Lap-Band is being featured in ten major publications and over 20 national cable stations. The company is also engaging in additional co-op marketing partnerships, local digital media and a national social media influencer campaign.

The Lap-Band, manufactured by ReShape Lifesciences, has been used in weight-loss surgery worldwide more than one million times. The Lap-Band is clinically proven to be the safest bariatric procedure available on the market, backed by more than 20 years of data demonstrating lower complication and mortality rates compared to other surgical weight-loss procedures². It is also FDA-approved for specific indications and reimbursed by most insurance companies.