Universal Drugstore Partners with Comarch on Loyalty Program
Comarch, a global software house delivering customer engagement and marketing solutions, was chosen by Universal Drugstore to launch their new Wellness Rewards loyalty program. Universal Drugstore, an international prescription service provider, is a leader in referring orders for prescription and non-prescription medications. Medimart, the parent company, is one of the largest manufacturers and distributors of medical supplies in Canada.
Universal Drugstore’s Wellness Rewards loyalty program allows members to earn points with every purchase, which can be used to discount future orders. The program consists of basic, silver, and gold tiers, based on annual spend. Members who spend higher amounts are automatically moved into higher tiers. The silver and gold tiers allow customers to earn 2 and 3 times the amount of points, respectively.
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“The Wellness Rewards program provides many new ways to connect with our customers, build lasting relationships, and thank them for their loyalty,” says Jeff Uhl, president and CEO of Universal Drugstore.
The program utilizes Comarch’s Loyalty Marketing Cloud (LMC), an all-in-one suite of business applications and professional services that helps organizations connect and engage with their customers. “The beauty of LMC is the ease of executing the strategic vision and the capability to build new functionalities based on future goals,” said Bindu Gupta, Comarch Head of Loyalty Strategy Consulting.
Comarch was chosen to create Universal Drugstore’s robust loyalty program due to its extensive experience developing loyalty-specific software and services. Universal Drugstore partnered with Comarch to determine the loyalty program strategy, design, user experience, and execution. Its goal was to create a loyalty program focused on rewarding customers for their continued trust.
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