Interviews

"To optimize your customer connection approach, it’s important to create detailed customer personas, define a clear Unique Value…

"Email marketing is just a channel that helps to distribute content with maximum personalization."…

"As marketers, we care a lot about brand reputation. Companies that brand their calls instill…

"Invest your marketing budget in making your website performant by starting with the bottom of the…

"Our brand promise is offer “smarter technology for all”. So we build technologies, devices, solutions and services that we want…

"Seek out a company that genuinely values marketing and media. Working for…

"The old adage of "WIFM" or "what's in it for me" in marketing holds true at the end of the day…

"Strategic communication is an essential driver of an organization’s overall success, helping to build a strong brand and…

"Often, I’ll start this process with a reverse funnel and build upstream. This helps map out a plan for deploying time and…

When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives. Jessica,…