Lauren Crampsie Named President of Viral Nation Marketing PR Newswire May 4, 2022 Toronto-based Viral Nation announced that Lauren Crampsie has been appointed President of its global, tech-enabled marketing…
Luxury Institute: How to Prioritize Customer Tech’s Top 5 in 2022 and Beyond PR Newswire May 4, 2022 With so much conflicting information on customer technology innovation being fed to premium and luxury brand executives, it is no…
Digital Advertising Alliance Launches Initial Certification Process for Addressable Media… PR Newswire May 4, 2022 AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification…
Roku Unveils a Better TV Advertising Experience at First In-Person NewFront PR Newswire May 4, 2022 Roku announces new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku Originals and Roku Brand…
Samba TV To Debut Industry-First Guaranteed Incremental Reach Capability At Its NewFronts… Globe Newswire May 3, 2022 Company to unveil new approach to ad buying, “FlexFronts”, and feature industry leaders including the CMO of Hyundai and the CEO…
Comcast Technology Solutions Releases Solution to Further Simplify Dynamic Linear Addressable Ad… PR Newswire May 3, 2022 New industry offering provides distributors with the backend technology needed toseamlessly drive scale Comcast is the first TV…
InfoSum and The Trade Desk to Power Privacy-Centric Activation of Advertiser First-Party Data Business Wire May 2, 2022 Advertisers and Agencies, including Omnicom, to activate audience-based campaigns directly from InfoSum data clean rooms using…
Perion’s Search Advertising Business Unit, CodeFuel, Named Microsoft Advertising’s “Global Supply… Business Wire May 2, 2022 Already a Regional winner – and now having achieved Global Award acclaim - this Perion recognition reflects its successful…
Dstillery Launches ID-free Custom AI to Help Brands Reach Their Audiences Without Third-Party… PR Newswire May 1, 2022 Privacy-safe solution's performance on par with cookie-based Dstillery, the custom audience solutions company, announced its…
IAB Tech Lab Releases SHARC For Public Comment PR Newswire Apr 29, 2022 Secure HTML Ad Rich-media Container (SHARC) Improves Managing Ad Interactions for Both Mobile and Web Environments IAB Tech…