Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory… News Desk Jan 9, 2025 As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic…
It’s not the death of SSP, but the rise of SSP now and here’s why Alise Zaiceva Jan 9, 2025 The role of sell-side platforms (SSPs) in the digital advertising ecosystem has significantly evolved, transforming from simple…
ECN & VIOOH Expand Programmatic DOOH in Premium European Offices News Desk Jan 9, 2025 ECN, a world leading digital-out-of-home office media publisher, announced a new partnership with VIOOH, a premium global…
Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator News Desk Jan 9, 2025 Amazon Ads announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more…
NextRoll and Audigent Set New Milestone with Audience Activation in Google’s Privacy Sandbox MarTech360 Bureau Jan 8, 2025 On January 7, 2025, NextRoll, a San Francisco-based marketing technology company, announced a significant breakthrough within…
Playwire and Magnite Join Forces to Expand High-Impact Ad Formats Through Programmatic Channels MarTech360 Bureau Jan 8, 2025 On January 7, 2025, Magnite, the largest independent sell-side advertising platform, and Playwire, a global technology company…
PubMatic and KERV.ai Team Up to Optimize Programmatic Ads with Premium Supply Curation via Deal IDs MarTech360 Bureau Jan 8, 2025 On January 7, 2025, KERV.ai, a leader in video analysis, performance, and monetization, announced a strategic partnership with…
Creative Realities Launches AdLogic CPM+ News Desk Jan 7, 2025 Creative Realities, Inc., a leading provider of digital signage and media solutions, announced the launch of AdLogic CPM+TM, a…
AdLib Named Leader in the Winter 2025 G2 Momentum Grid® for DSPs News Desk Jan 7, 2025 AdLib Media Group, provider of the easiest-to-access and easiest-to-use DSP solution for independent agencies and in-house…
Justin Wohl Joins Aditude as Vice President of Strategy News Desk Jan 3, 2025 Aditude, a leading provider of cutting-edge, enterprise adtech solutions for publishers, announced the appointment of Justin Wohl…