Limelight Inc.’s annual ad network report hails digital marketing’s “great survivors”
White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use…
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Programmatic Ads
Advanced Audiences Activation by Nielsen Elevates Digital Campaign Impact and Targeting Accuracy in…
On November 26, 2024, Nielsen announced the launch of Advanced Audiences in New Zealand, a new offering powered by Nielsen…
SeenThis appoints Hannah O’Neill as VP Sales, EMEA
Hannah to power up team with focus on product mix
Adaptive streaming technology company SeenThis has appointed experienced adtech…
PubMatic and Foxcatcher Join Forces to Revolutionize Data-driven Advertising in Australia
On November 25, 2024, PubMatic Inc., a technology company, formed a strategic partnership with Foxcatcher, an Australian data and…
Xumo and PubMatic Partner to Expand Programmatic Advertising
Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic an independent technology company delivering…
Anne DelSanto Joins StackAdapt Board
StackAdapt, a leading multi-channel programmatic advertising platform, recently welcomed Anne DelSanto to its board of directors.…
33Across & MediaWallah Partner on Data Onboarding
New Partnership Integrates MediaWallah’s ID Graph and 33Across’ Lexicon to Enable Seamless, Scaled Campaign Activation Across All…
Agentio Raises $12M to Transform Creator-Led Ads with AI
Agentio, the first ad platform that scales, measures, and streamlines creator content advertising, has raised a $12M Series A led…
Why Brands Should Invest in Programmatic DOOH Advertising
Since the 1830s, billboards have been used as an out-of-home advertising platform, and their business model hasn't changed much.…
Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers
Colossus Media LLC, a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings,…