AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends
AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top…
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Programmatic Ads
OpenX Announces First Programmatic Horizon Media Blu.ID Integration
OpenX Technologies, Inc., one of the world's leading omnichannel sell-side platforms announced a new element of their partnership…
Advertising Cookies In 2024: Invading User Privacy Or Enriching Customer Experience?
Digital marketing has benefited greatly from the use of advertising cookies, which have helped the sector flourish. They are…
Differentiating the Programmatic Ad Stars: Programmatic Guaranteed Vs. PMP (Private Marketplace)
Programmatic advertising uses automated technology to buy media, revolutionizing the traditional process by employing algorithms…
Pubwise Opens Its Bidder To Self-Serve Access For Publishers
Programmatic advertising management platform PubWise announced it has made its bidder available on a self-serve basis, for the…
Baidu Global to Demonstrate MediaGo Platform’s Upgraded AI Powered Advertising Technology at…
MediaGo announced that it will have a premium exhibition booth at Affiliate Summit West (ASW) 2023 in Las Vegas on January 24 and…
AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences
AdTheorent Holding Company, Inc, a programmatic digital advertising leader using advanced machine learning technology and…
Clinch’s Flight Control Now Integrated with Figma for Omnichannel Dynamic Ad Creation
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation…
Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments
The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures…
Self Serve Advertising– A New Approach In The World Of Online Advertising
Self serve has become more common in both our personal and business lives. The ability to handle tasks without relying on another…