Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement PR Newswire Jun 16, 2022 First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization …
Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode, Announces… Business Wire Jun 16, 2022 Sustainable Skylines, an advertising technology company reinventing aerial advertising with hybrid drone technologies and advanced…
Search Ads Maven Partners with Machine Advertising in EMEA Business Wire Jun 16, 2022 Partnership optimizes marketer’s Apple Search Ads campaigns Search Ads Maven powered by Kochava, the leading Apple Search Ads…
Post-Click Experience Specialists Dataïads Set to Enter the UK Market Business Wire Jun 16, 2022 Dataïads – tech start-up specialising in the post-click experience – is entering the UK market and launching its proprietary…
Nielsen Unveils Next Phase of Nielsen ONE Alpha, Enabling End-to-End Ad Campaign Measurement PR Newswire Jun 16, 2022 Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who…
Seedtag acquires KMTX to boost contextual performance for advertisers PR Newswire Jun 15, 2022 Seedtag the leader in contextual advertising in EMEA and LATAM, has announced the signing of a definitive agreement to acquire…
GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements Globe Newswire Jun 15, 2022 Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive…
Populus Media and Doceree Form Exclusive Partnership for Programmatic HCP Messaging in Telehealth PR Newswire Jun 15, 2022 Partnership Creates the Most Highly Targeted Healthcare Messaging Offering for Pharmaceutical & Lifesciences brands Populus…
Peach Acquires Cape to Supercharge Digital and Social Creative Ad Workflow News Desk Jun 14, 2022 Peach, a market leader in video advertising workflow and delivery, has today announced the acquisition of Cape, a SaaS creative…
Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV… PR Newswire Jun 14, 2022 GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that…