Programmatic Native Advertising: What You Need to Know Alisha Patil Jan 8, 2024 It is annoying to see online ads messing with your browsing experience, right? Here's where the programmatic native advertising…
3 Ways Generative AI Will (Actually) Transform Brand Campaigns This Year Stas Tushinskiy Jan 4, 2024 Brands continue to struggle with engagement. Audiences increasingly tune out campaigns that lack a unique ability to earn their…
A Beginner’s Guide to AI in Programmatic Advertising: Everything You Need to Know Aparna M A Dec 21, 2023 Digital advertising has become increasingly popular as the preferred advertising method. With a vast number of individuals owning…
Cookies Crumbling, Inflation and AI Oh My: Creating a Refreshed & Effective Marketing Playbook… Michael Della Penna Dec 20, 2023 Marketers have faced their fair share of challenges over the past four years. However, the confluence of multiple challenges and…
5 Key Practices You Need to Know About Search Engine Marketing Aparna M A Dec 6, 2023 Imagine your business is a shop on a bustling street filled with countless other shops, all trying to catch the attention of…
With Chrome IP Obfuscation Imminent. What’s Next? Aaron Grote Dec 6, 2023 While Apple’s iCloud Private Relay has been available for some time now, its limited availability means it hasn’t been a…
If you went to a restaurant and only half of your meal was served, would you be satisfied? Leah Montner Dixon Nov 30, 2023 The five ways to successfully navigate the digital video supply chain For every dollar spent on programmatic advertising, only…
The Art of Effective Native Advertising: A Marketer’s Guide Alisha Patil Nov 27, 2023 You've probably come across native advertising without even realizing it. Nowadays, it's all around us, and spotting it is…
When Was the Last Time You Cleaned Under Your Rug? Why digital ad fraud needs to matter to marketers Benjamin Vandegrift Nov 6, 2023 When cleaning your house, how often do you dust underneath your rug? My guess is probably not very often. Now, what if there was…
Setupad Prebid Self-Serve vs. Pubmatic OpenWrap: A Comparison Alise Zaiceva Nov 6, 2023 In the evolving world of digital advertising, publishers increasingly prioritize control and customization opportunities for their…