Simulmedia Hires TV & CTV Ad Research Pioneer Jonathan Steuer as Chief Scientist
Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, announced the hiring of Jonathan Steuer as Chief…
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Justin Wohl Joins Aditude as Vice President of Strategy
Aditude, a leading provider of cutting-edge, enterprise adtech solutions for publishers, announced the appointment of Justin Wohl…
BrandRep Unveils AI-Powered Keyword Generator Tool to Boost SMB SEO
BrandRep, a trailblazer in digital marketing innovation, has announced the launch of its proprietary AI-powered keyword generator…
Comscore Appoints Jackelyn Keller as Chief Marketing Officer
Comscore, a global leader in measuring and analyzing consumer behaviors, announced the appointment of Jackelyn Keller as its Chief…
Aprimo Named a Leader in the 2024 Gartner® Magic Quadrant™ for MWM
Aprimo, a leading provider of marketing work management and content operations solutions, has been recognized as a Leader in 2024…
7 Customer Experience Trends That Will Shape 2025
A customer's journey with a business, encompassing both direct and indirect interactions, is referred to as the customer…
Why Zero Party Data for Personalized Marketing is the Gold Standard in 2025
Marketers must provide customers with personalized, relevant experiences in order to compete with the numerous brands and products…
Google Cloud and Odoo Forge Stronger Partnership to Drive Global Business Expansion
On December 18, 2024, Odoo, a leading provider of integrated business software, and Google Cloud announced an enhanced strategic…
TapClicks Joins Forces with Epitaph Group to Enhance Marketing Services and Technology in the…
On December 11, 2024, TapClicks, a leader in Smart Marketing solutions, announced a new partnership with Epitaph Group, a…
Horizon Media Launches One Horizon, Expanding Its Creative Services in Advertising
On December 10, 2024, Horizon Media, the largest U.S. media agency and the largest independent agency globally, launched One…