MarTech360’S Weekly News Roundup Featuring Google Cloud, IZEA, CreatorIQ, WPP, And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
IZEA Announces A.I. Storyboards and Cloud Storage Now Available in IZEA Flex
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced the addition of two new modules – A.I. Storyboards and Files – in IZEA Flex, its next-generation, comprehensive influencer marketing platform that’s value-priced for brands and agencies of all sizes.
Malvertising Violations Reach Three Year Peak, Says Confiant
Confiant, the Cybersecurity industry leader for ad tech, released its 2023 Malvertising & Ad Quality index (MAQ) industry benchmark report based on 2022 annualized data. The MAQ is Confiant’s study of the current state of creative ad quality and ad security in the marketplace.
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In Social Media Technology news this week…
Current Partners With URLgenius to Accelerate Ecommerce Marketplace Traffic for Brands
Current, a Pattern company and the leading influencer marketing platform for ecommerce, has partnered with leading deeplink marketing platform URLgenius to help brands further accelerate in-app traffic to storefronts and online product listings.
CreatorIQ’s Effective Marketing Report Highlights Creator-Led Marketing Trends
Historically, marketers confined influencer marketing to a single corner of their overall marketing programs. Those days are now over. Best-in-class organizations position creator-led marketing as a foundation upon which to build their broader programs. Because they leverage creators across various areas of the business, creator-led marketing is now the No. 1 differentiator of organizations with staying power. In other words, creator-led marketing is effective marketing.
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In Mobile Tech news this week…
CitrusAd Brings Sponsorcart’s Shoppable Video to Retail Media
CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks
Upstream Works, a provider of agent-first contact center desktop solutions, announces Upstream Works Desktop 6.0, which features optimized AI and bot management capabilities, performance dashboards, enhanced digital and video engagements with Webex by Cisco, and platform expansion with Upstream Works on Cisco Webex Contact Center (UWW).
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In Marketing Analytics news this week…
WPP and Braze Partner to Deliver Innovative Customer Experiences at Scale
WPP announced a new partnership with Braze, the comprehensive customer engagement platform that powers interactions between consumers and brands. The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement. Working together, WPP and Braze will help joint clients drive customer activation, retention and loyalty strategies.
Verint Expands Partnership with Google Cloud
Verint®, The Customer Engagement Company®, announced an expanded partnership with Google Cloud to help organizations improve contact center performance through the integration of Google Cloud’s Contact Center AI and Verint Customer Engagement Platform.
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In Martech Content news this week…
Laserfiche Recognized as a Strong Performer in Independent Analyst Report on Content Platform…
Laserfiche — the leading SaaS provider of intelligent content management and business process automation — has been named a Strong Performer in The Forrester Wave™: Content Platforms, Q1 2023. Laserfiche was one of 13 vendors evaluated on the strength of its strategy and current offering.
Prime Focus Technologies launches CLEAR® AI Reframe and enhances CLEAR® AI Discover with Chat GPT
Prime Focus Technologies (PFT), the creator of AI-powered technology solutions for the Media and Entertainment (M&E) industry, is excited to showcase two AI modules designed to enable businesses to create social content more efficiently, increase engagement, and ultimately drive growth: CLEAR® AI Reframe and CLEAR® AI Discover.
Article of the Week
Why Is Content Management A ‘Must Have’ For Efficient Content Marketing
Content management refers to the process of organizing, storing, and distributing digital content, such as text, images, and videos, in a structured and efficient way. This includes the creation, publication, and maintenance of content, as well as ensuring its accuracy and relevance over time. Effective content management is crucial for businesses to maintain a strong online presence and engage with their target audience.
MarTech Expert Quote of the Week
MarTech360 Interview With Sean Cunningham, President and CEO, VAB
“The full-on shift from demography to identity (always privacy-minded) will get the final shoves from the on-going “digitization & platforming” of multiscreen TV end-to-end ad practices.”
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