MarTech360’S Weekly News Roundup With Quickplay, Evergent, PR Newswire, Harmonic And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Quickplay teams with google cloud to unlock the power of generative AI
The latest breakthrough in Quickplay’s multi-year collaboration with Google Cloud leverages defining characteristics of the Quickplay platform – single tenant, cloud-native, microservices, and API-driven – architecture. When combined with Google Cloud Vertex AI, using simple API integrations, the Quickplay platform immediately enables multiple media and customer use cases, including deep metadata, content discovery, personalization, content creation, process automation, and multi-channel monetization.
Evergent Enhances Captivate Product Suite with Artificial Intelligence for Payment Recovery and…
Evergent, a customer management and monetization leader for streaming and digital subscription businesses, announced the integration of advanced artificial intelligence (AI) tools into its Captivate Product Suite for payment recovery and proactive churn management. The new AI-backed Captivate Smart tools allow enterprises with subscription models to analyze and enact intelligent payment retries, leading to reduced payment failure and an improved customer experience.
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In Mobile Tech news this week…
Harmonic Enables Best-of-Breed Ad Tech with Google and Equativ
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In Marketing Analytics news this week…
Deloitte Extends RISE with SAP solution capabilities with Premium Supplier Designation for Cloud…
Deloitte shares its new extension for the RISE with SAP offering. With increased capability to deliver with Deloitte’s Cloud Managed Services for RISE with SAP clients, Deloitte will advance its vision of business transformation aimed at helping organizations respond rapidly to market demands and disruption and achieve their own aspirations of becoming a Kinetic Enterprise™.
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In Martech Content news this week…
Smartcat, the Essential Language AI Platform for the Global Enterprise, Launches Multilingual…
Smartcat learns from every edit from each corporate user via its collaborative editing workflows or through integrations with corporate content systems. This ensures consistency of brand voice, terminology and makes sure that no one needs to make the same edit twice. No one person in an enterprise knows the most up-to-date versions of terminology or messaging, so tapping into an enterprise-wide, multilingual content library in real-time guarantees the most relevant results for any business user. The more users who translate, create, upload and edit content, the deeper the enterprise-specific content resource pool becomes and the higher the quality of AI output.
Article of the Week
The Ultimate Guide for Using Video Advertising to Boost Your ROI
Video advertising is by far the most interesting and effective marketing strategy. Video marketing is a highly demanding marketing technique, as it is seen as the “crown” of content marketing. By 2026, global video ad expenditure is slated to surpass $295 billion. That’s not all! More than $227 billion will be spent primarily on mobile video advertisements.
That prompts the question for marketers, “Where to from here?”
These commercials are a fantastic technique to draw customers to the company because they are so interesting and captivating. The only problem with this is that despite its enormous popularity, many individuals are still unaware of the scope of video commercials.
Interview of the Week
MarTech360 Interview With Vibhor Kapoor, President At AdRoll
My professional journey has been quite thrilling. Before joining AdRoll, I had the honor of working in a variety of executive positions throughout the marketing and technology industries including my time as a Senior Director in Adobe’s Digital Media Business and as a Vice President of Marketing at Box. With prior roles at Microsoft and General Electric, I led businesses and teams through cycles of industry transformation spanning cloud, ecommerce and digital design. I have developed a thorough understanding of how to drive growth and innovation thanks to my previous work experience.
In February 2022, when I became the Chief Marketing Officer of AdRoll, a division of NextRoll, as a result of my experience, I was able to make an immediate impression thanks to my leadership skills and growth-focused vision. Nearly a year later, I took on the role of Chief Revenue Officer, along with my duties as CMO, and that same year, AdRoll more than doubled its platform SaaS revenue and brought innovations to market to help digital marketers succeed.
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