MarketSource, Inc., Acquires Salelytics, LLC, Providing a Turnkey Approach to the Customer Experience

MarketSource, Inc, a leader in outsourced sales services, announced the acquisition of Salelytics, LLC (“Salelytics”), a premier provider of outsourced contact center services – resulting in a powerful combination within the business process outsourcing (BPO) industry.

Together, these brands are positioned to provide a superior level of customer experience that is highly desired and sought-after in the BPO industry; in an environment that leverages best-of-breed, contact-center technologies and scale, all while exceeding the business outcomes expected by each company’s respective client base. Specifically, combining Salelytics’ cutting-edge, AI-supported contact center technologies with MarketSource’s white-glove, highly integrated sales center operations will create a unique pairing that is unmatched in the industry.

With over 30 years of experience in outsourced sales, MarketSource delivers field and inside sales solutions for some of the world’s most iconic brands. Owned by Allegis Group, Inc., the largest privately held talent solutions provider in the world, MarketSource is headquartered in Alpharetta, GA, with a satellite office in Jacksonville, FL. The company serves retail and B2B clients in the automotive, manufacturing, telecom, IT, software, consumer electronics, home appliances, mobile and home improvement industries.

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Salelytics has over 30 years of experience in contact center solutions and is headquartered in Appleton, WI, with additional operations in San Antonio, TX. The company serves clients in the financial services, healthcare, logistics, pharma and consumer packaged goods industries.

“Our clients have long been requesting an expansion of our capabilities to better support them in large sales center and call center environments,” said MarketSource President and CEO Rick Haviland. “Not only can we continue to offer our capabilities in field sales, inside sales and account management, but this acquisition enables us to do it at scale, utilizing advanced technologies to support clients in their growth efforts. In addition, it will allow MarketSource to expand into new verticals we’ve been interested in for some time.”

He continued, “Additionally, the combination of our two companies will also deliver new capabilities to Salelytics customers that have been asking for field sales representation, with the same world-class experience they currently offer through inside sales. Together, we are able to deliver a true end-to-end sales solution and customer experience that differentiates us in the BPO industry.”

“We are thrilled to join the MarketSource family,” said Salelytics President Scott Krueger. “The ability to expand into new verticals, like automotive, and provide field sales capabilities to our current clients is a game changer for us. MarketSource is invested in our people and in our future; and I am excited to blaze this new trail together.”

SOURCE: PRNewswire