MarTech360’S Weekly News Roundup With Birdeye, Rokt, NICE, Stagwell, Medallia, RainFocus And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Birdeye Unveils AI-Native Marketing Automation to Scale Localized Campaigns for Multi-Location Brands

Birdeye has launched AI-Native Marketing Automation, which is a carefully designed agentic solution providing the ability for enterprises, as well as those businesses operating multiple locations,

Rokt Partners with Cineplex to Bring AI-Powered Relevance to Its Ecommerce Checkout Experience

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each customer has added Cineplex to its growing portfolio of premium global brands.

• In Customer Experience news this week…

NICE Cognigy Launches Simulator to Elevate Enterprise AI Agent Evaluation

NICE has launched Cognigy Simulator – a new AI performance lab designed to allow enterprises to systematically assess, test, deploy, and scale high-quality AI Agents in their customer experience operations.

Medallia and Ada Partner to Unite Customer Intelligence with Agentic AI for Smarter CX Automation

Medallia and Ada have announced a strategic partnership to combine Medallia’s omnichannel customer experience and operational intelligence with Ada’s agentic AI automation capabilities, creating a unified solution that enables enterprises to seamlessly turn deep customer insights into real-time automated actions that improve experiences and outcomes across channels

• In Social Media Technology news this week…

Spotter and Stagwell Forge Strategic Partnership to Scale Creator-Led Media in Brand Marketing

Spotter and Stagwell have formed an alliance to advance and deliver the synergies of combining the elite creators and premium media network of Spotter with the global marketing and artificial intelligence abilities of Stagwell to support the shift of brands to move away from temporary influencer marketing and towards powerful creators and collaborations to increase cultural relevance and performance.

Statusphere Raises $18 Million in Series A to Scale Trusted Influencer Marketing

Statusphere, an AI-powered marketing platform helping enterprise retailers and consumer brands transform micro-influencers into a scalable and trusted growth channel, has announced the close of an $18 million Series A funding round.

• In Mobile Tech news this week…

IAB Tech Lab Opens Event and Conversion API (ECAPI) for Industry Feedback

IAB Tech Lab, which is the global leader for technical standards within digital advertising, introduced the Event and Conversion API (ECAPI) specification to provide a standardized method for marketing events and conversions to be shared between advertisers and advertising platforms or afterward between the advertising platform and the partners.

• In Marketing Analytics news this week…

Dialpad and TD SYNNEX Partner to Bring Agentic AI Communications to Global Markets

Dialpad, a leader in AI-fueled business communication and agentic AI technology, has forged a new distribution agreement with TD SYNNEX, a world-leading technology solutions aggregator and distributor.

RainFocus Unveils RainFocus Nexus, a Cloud-Agnostic AI Agent System Built to Support Event Marketers as Teammates

RainFocus, a next-generation event marketing technology solutions provider, has recently announced the release of its new, secure, and cloud-agnostic system that is comprised of highly skilled AI agents that work well with event marketers and sales teams.

• In Martech Content news this week…

Optimove Debuts AI Content Decisioning to Power Real-Time Message Optimization

Optimove has unveiled AI Content Decisioning, a new OptiGenie AI agent designed to transform how marketers create, test, and optimise CRM marketing messages in real time, addressing the growing challenge of content chaos as generative AI enables limitless personalisation permutations.

Box Announces General Availability of Box Extract to Transform Enterprise Content into Actionable Data

Box, Inc., the leading Intelligent Content Management (ICM) platform, announced the general availability of Box Extract. Powered by leading generative AI models from companies like Google, Anthropic, and OpenAI, and combined with advanced agentic capabilities, Box Extract enables enterprises to intelligently and securely pull the most valuable information from content and save it as metadata in Box.

• Article Of The Week…..

The End of Vanity Metrics: What CMOs Will Measure in 2026

Why the MQL Is Already Dead? The Marketing Qualified Lead is not dying. It is already dead. What’s still alive is the reporting habit built around it.

For years, especially in the zero-interest rate era, volume was king. More leads meant more growth. Bigger funnels meant safer board meetings. If demand was cheap and capital was free, nobody asked hard questions. Marketing shipped numbers. Finance nodded. Everyone moved on.

 

How Salesforce Uses Martech to Drive Enterprise Customer Journeys

Most enterprises do not fail at digital transformation because they lack tools. They fail because their data never talks to itself. Nearly every large organization today runs on powerful CRM, marketing automation, analytics, and AI systems. Yet outcomes stay weak. The reason is simple. Data lives in silos, teams work in isolation, and customer journeys break between handoffs. That is the real enterprise disconnect.