MarTech360’S Weekly News Roundup With Bridgeline, AudienceXpress, Ooma, Akkio And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Bridgeline Launches Athena Update with GenAI Smart Responses

Bridgeline Digital, Inc, a global leader in AI-powered marketing technology, is pleased to announce the successful launch of its highly anticipated HawkSearch “Athena” update. This milestone introduces GenAI-powered “Smart Responses,” which drives engagement and revenue growth for businesses utilizing HawkSearch.

AudienceXpress Names Scott Collins as Head of U.S. Sales

AudienceXpress, the Comcast-owned ad buying platform, announced that it has named advertising and technology industry veteran Scott Collins as Head of U.S. Commercial Sales and Operations. In this role, Collins will oversee all aspects of AudienceXpress’ U.S. business, including management of advertising sales and revenue, business operations, and inventory optimization. He will be based in New York and report to Katy Loria, U.S. CRO of FreeWheel.

• In Customer Experience news this week…

Kantar and QuestionPro Revolutionize Customer Experience Insights

USA Kantar, the world’s leading marketing data and analytics company and QuestionPro, a global leader in survey and research, data and insights services, announce a new partnership focused on improving ‘Voice of Customer’ (VoC) programs and enhancing Customer Experience (CX) strategies through automation, AI and advanced research technologies.

Ooma Office Phone Service Now Integrates with Square, Delivering More Personal Customer Experiences

Ooma, Inc., a smart communications platform for businesses and consumers, announced the integration of its Ooma Office business phone service with Square, the globally trusted software, payments and hardware solution for businesses of all sizes. With the Ooma Office and Square integration, users of the Ooma Office desktop app can view information from the Square Customer Directory – including customer name, recent purchase history and upcoming appointments – in a caller ID pop-up when placing or receiving calls. This makes customer information easily accessible, empowering the delivery of a personalized and exceptional customer experience. Also, users can go to the contact entry in the Square Customer Directory with a single click to make any changes.

• In Mobile Tech news this week…

Akkio Launches the First Advertising Agency-Specific LLM

Akkio, the leading AI data platform for advertising agencies, has launched Agency Data LLM (AD LLM), the first Large Language Model (LLM) tuned to advertising analytics. Akkio’s Agency Data LLM enables agency teams to effortlessly chat with campaign data to build audiences, uncover actionable insights, and create charts and dashboards – resulting in better client outcomes. AD LMM is the only fully customized AI experience fine-tuned for advertising data, context and tone.

VeraViews joins the Conscious Advertising Network (CAN)

VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN).  In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and detailed its open ledger-based ad tech solution and patented ‘Proof of View’ (PoV) PoV technology, tailored to programmatic video advertising, which adds a purpose-built transparency layer that is tamper-resistant and auditable.

• In Marketing Analytics news this week…

Flowcode 2 Launch: Enhanced Insights & Offline-Online Conversions

Flowcode, a marketing technology platform, unveiled a groundbreaking, reimagined product designed for marketing and analytics teams at F1000 companies focused on measuring and maximizing offline conversions. This latest product moves consumer data beyond mere impressions into actionable insights from a brand’s highest-intent customers. With a suite of advanced features, including automated personalization, robust analytics, and seamless third-party integrations, Flowcode again sets a new standard for connecting offline experiences with online action.

GrowthLoop Launches AI-powered Audience Generation as a Snowflake Native App

GrowthLoop, a leading composable customer data platform (CDP) provider, announced that its AI-powered audience segmentation and discovery tool will be available as a Snowflake Native App in the Snowflake AI Data Cloud on July 1, 2024. This integration, which utilizes the Snowflake Native App Framework and Snowflake Cortex AI models for generative AI capabilities, enables marketers to leverage GrowthLoop’s existing generative AI solution without their data ever leaving Snowflake. It’s among the first of the composable CDPs on Snowflake to launch a Cortex AI solution. Now, marketers will see significant improvements in their generative AI engine’s performance for audience, journey, and campaign creation, activation, and measurement.

• In Martech Content news this week…

CKEditor Becomes Acquia Partner and Lists CKEditor 5’s Premium Features Into Acquia Exchange

CKEditor, a leading provider of collaborative rich text editing solutions and Tiugo Technologies brand, launched the CKEditor 5 Premium integration in Acquia Exchange, simultaneously obtaining official status as an Acquia partner. The partnership aims to improve content creation by jointly developing educational resources to inform shared customers, while driving innovation through continuous improvement based on customer feedback and industry trends.

Stagwell (STGW) Expands Asia-Pacific Capabilities With The Additions Of Agency, Arena Media, Lodestar Marketing And R&D Online Marketing Services To Its Global Affiliate Network

Stagwell, the challenger network built to transform marketing, announced the additions of four independent agencies in Asia Pacific to its expanding Global Affiliate Network. These four new affiliate partnerships strengthen Stagwell’s reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network’s suite of client solutions.

Article Of The Week…..

The Rise of B2B Influencer Marketing on Social Media: 2024 and Beyond

B2B influencer marketing on social media is one of the keys to B2B marketing success. Influencer marketing in the B2B landscape includes collaboration between creators and brands to create and share content about the products and services the organization offers. The influencers that business leaders come across on their social media feeds could be the connecting bridge to their B2B marketing success.