451 Research and Omdia Universe Market Analyst Reports Rank Infobip as CPaaS Leader

The global cloud communications company takes top honors in Omdia Universe and 451 Research S&P Global Market Intelligence reports, cementing its position as a leading CPaaS provider in North America and international markets

Infobip, a global leader in omnichannel communications, has been ranked as a leading CPaaS provider in two prestigious analyst reports. The cloud communications platform has been named Leader in Omdia Universe Report: Selecting a CPaaS Platform Provider 2022, and, with its purchase of Peerless Network, has been hailed by 451 Research as a top CPaaS provider in the U.S. market.

“Infobip performed strongest in solution breadth, where it achieved a score of 96%, largely due to its provision of a set of capabilities and products which are comprehensive both horizontally and vertically”

The Omdia Universe report presents an in-depth review of the market to create a forward-looking matrix of capabilities, attributes and features based on vendor briefings and supplementary research. Infobip has been a consistent high-performing vendor in the Omdia Universe this year, with all its category scores at 50% or above and most within a 20% band ranging from 75% to 96%.

“Infobip performed strongest in solution breadth, where it achieved a score of 96%, largely due to its provision of a set of capabilities and products which are comprehensive both horizontally and vertically,” said Pamela Clark-Dickson, principal analyst, Omdia. “The company has used its strong heritage in providing application-to-person (A2P) SMS messaging and messaging connectivity services to expand its communications network capabilities into voice and video calling, IP-based services and IoT, via development and acquisition. That breadth of product offerings continues up the stack into connectivity services, APIs, value-added services, applications, and solutions, as well as partnerships, professional services and technical support.”

Also Read: Instreamatic Wins 2022 CUSTOMER Magazine Voice Technology Excellence Award

As 451 Research noted in its Nov. 2, 2021, S&P Global Market Intelligence report, Infobip’s acquisition of Peerless Network substantially expands Infobip’s voice presence in the U.S. market. Raul Castanon-Martinez, 451 Research analyst, wrote about Infobip’s strategy: “Reaching for Peerless Network kills two birds with one stone, boosting its presence in the U.S. market with voice services that are largely complementary to its existing portfolio, further cementing its position as a leading global CPaaS provider.”

Together, Infobip and Peerless Network will process more than 30 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe. The industry analyst firm forecasts total CPaaS market revenues to grow at a CAGR of 28% over the next five years.

“In the ever-changing field of communication, customers are always seeking options for faster and easier connections with organizations and brands,” said Adrian Benić, chief product officer at Infobip. “CPaaS has become one of the most valuable tools in the business landscape and an important growth industry as a result. Aware of the impact CPaaS has had on industry and CX, we’re proud to be seen as a major player in this space and to have been named a Leader in Omdia’s CPaaS Universe and receive recognition from 451 Research for our expansion into North America with the acquisition of Peerless Networks. Infobip is committed to staying ahead of the changing trends in the marketplace and will continue to add new capabilities and work with customers to surface valuable use cases and deliver the tools they need to be successful in a hyperconnected environment.”