Jackson Ranks Highest in Industry for Customer Service; Named “Contact Center of the Year” Finalist in Annual SQM Awards

Jackson also earns Call Center World Class First Call Resolution Certification and World Class Employee Experience awards

Jackson National Life Insurance Company (Jackson®), the main operating subsidiary of Jackson Financial Inc. (NYSE: JXN), was recognized with four awards from Service Quality Measurement Group, Inc. (SQM)¹ for excellence in contact center service in 2021. The honors include earning the Highest Customer Service — Financial Industry award for achieving the highest first-call resolution (FCR) score in the market. SQM also named Jackson a Contact Center of the Year Finalist for receiving high ratings in customer and employee experience among a field of 500 leading international contact centers.

“These are truly prestigious awards, and their call center team should be very proud. What makes these awards unique is they are based on real interactions with customers who have contacted the call center and employees who work in the call center.”

“Delivering exceptional service to our customers is essential to helping ensure more Americans can approach retirement with clarity and confidence,” said Laura Hanson, Senior Vice President of Operations at Jackson. “Winning these prestigious SQM awards is an honor for all of us at Jackson, made possible by the dedication, teamwork and exemplary performance of our call center associates. I am inspired by their impressive efforts to consistently exceed our customers’ expectations as they help deliver better outcomes for those planning for retirement.”

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Jackson also earned Call Center World Class FCR Certification — another award for outstanding service — that recognizes an 80 percent or higher rate of solving customers’ issues on the first call. The company earned high marks from its associates as well by winning the World Class Employee Experience award for the eighth time, which is based on 50 percent or higher of employees rating their overall experience working in the contact center as “very satisfied.”

“Jackson provides an industry-leading customer experience, which is evident in the recognition they earned for highest customer service in the financial industry and world class contact center certification,” said Nader Ghattas, Chief Customer Experience Officer of SQM. “These are truly prestigious awards, and their call center team should be very proud. What makes these awards unique is they are based on real interactions with customers who have contacted the call center and employees who work in the call center.”

SQM reported in its benchmarking survey that 94 percent of financial professionals who called the contact center gave Jackson’s customer service the highest possible rating, which is eight points higher than the industry average. The survey also showed the contact center resolved 89 percent of inquiries in the first call, which again is 8 percent higher than the average world class call center.

SQM’s awards are based on the customer’s satisfaction with his or her service experience, the customer service representative, as well as the resolution of the call. Feedback comes from the customers who contacted Jackson as well as employees who work in a contact center. SQM benchmarks more than 500 leading North American contact centers annually and has conducted benchmarking studies since 1996. The 2021 awards are based on studies from Jan. 1, 2021 to Dec. 31, 2021.

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