MarTech360’S Weekly News Roundup Featuring Celebrus, Matrix, LeanData, Zyte, Cameo And More
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
Celebrus Releases World’s First No-Party Data Technology
Celebrus releases the world’s first no-party data technology. Celebrus CX Vault will allow customers to keep their information private and brands to deliver the relevant messages that customers expect in real-time.
No-party data is defined as information gathering that does not use tracking, sharing, or cookies of any kind. It allows users to remain anonymous. Celebrus’ patent-pending no-party data solution is unlike anything on the market. The user stays anonymous throughout an entire session and no information is ever shared, saved, stored, or sent to a server.
Egnyte, the most secure platform for content collaboration and governance, today released its AEC Data Insights Report. The study is based on an analysis of data trends among more than 3,000 customers in the Architecture, Engineering, and Construction (AEC) industry, which has experienced exploding growth in data volume and usage. On average, Egnyte’s AEC customers increased storage by 31.2 percent compound annual growth rate (CAGR) from 2017 to 2021.
LeanData Debuts Scheduling Automation Solution For High-Performing Revenue Teams
LeanData, the modern revenue orchestration platform for growth leaders, has released its newest solution which enables revenue teams to auto-qualify and auto-book meetings with inbound prospects visiting a company’s website.
Integrated with the most popular online calendars and marketing automation platforms, LeanData BookIt empowers prospects to immediately secure a meeting with the right person – thereby eliminating manual back-and-forth scheduling between sellers and buyers, and often lengthy wait times for seller follow-up after initial interest is expressed.
Zyte To Host Fourth Annual Web Data Extraction Summit
Zyte, the leader in reliable web data extraction for enterprises and small businesses, announced the agenda for its fourth annual Web Data Extraction Summit. The conference explores the power of web data and its impact on business innovation and growth. Starting at 9 am BST (UTC+1), the event will take place at the iconic County Hall near Westminster Bridge. Professionals interested in the most recent trends and developments in data extraction will learn web scraping best practices, how web data helps create competitive advantages, as well as how to apply these to improve business growth strategies in their respective industries.
New Sailthru Experiences Enables Brands To Capture First- And Zero-Party Data
Sailthru Experiences has now been introduced by Sailthru, the top personalised marketing automation SaaS solution for retailers, publishers, and media, according to CM Group. Using first- and zero-party data gathered throughout the full customer lifetime, this potent new product expands the Sailthru platform and enables customers to build and engage audiences.
With the launch of Sailthru Experiences, CM Group is continuing to demonstrate its investment in and dedication to providing best-in-class marketing and engagement solutions that address the challenges faced by marketers in retail, publishing, and media. This follows the release of SMS this spring.
Cameo Launches New Creator Economy App On Koji App Store
Cameo, a pioneer and leader in the creator economy, announced the launch of its Cameo Live app on the Koji App Store. The new app gives talent who use Cameo Live a seamless, direct, and high-converting way to connect with followers by giving fans the ability to schedule ten minute live video calls directly from their favorite star’s Link in Bio.
Private Division Announces Publishing Partnership With Wētā Workshop
Private Division, a publishing label of Take-Two Interactive Software, Inc. announced they have signed a new publishing agreement with Wētā Workshop, best known their work on Middle-earth for The Lord of the Rings film trilogy. In 2014 Wētā Workshop founded an interactive game division and are now developing a new game set in the Middle-earth universe of J.R.R. Tolkien. Middle-earth Enterprises have licensed the literary works of the series, providing Wētā Workshop with the broadest creative license to interpret the underlying lore of the books.
Australia’s La Trobe University Selects Informatica Customer 360 SaaS
Informatica , an enterprise cloud data management leader, announced that it is working with La Trobe University in Australia, one of the world’s leading universities, to implement Informatica’s Customer 360, a modern, AI-powered cloud-native SaaS solution to enhance student lifecycle management. This innovative use of Customer 360 SaaS solution has won La Trobe University an honorary award from Informatica’s Innovation Awards 2022.
Grazitti Interactive And Khoros Announce Partnership For Online Community Development
Grazitti Interactive, a global digital services provider, and Khoros, an award-winning leader in digital-first customer engagement software and services, announced a partnership for online community development.
The partnership expands on an eight-year relationship that now gives shared customers a competitive advantage to deliver unmatched online community experiences. In addition to having the power of Khoros’s award-winning online community software, brands also gain access to Grazitti’s world-class community and digital marketing services (custom component development, and third-party integrations, among others). As an extension of a brand’s team of community managers, Grazitti leverages its deep expertise to efficiently deploy Khoros-powered communities, fully manage the community, and help brands optimize their communities for better engagement.
Eros Media World PLC, a global Indian media and entertainment company, announced that on August 17, 2022, it received a notice from the New York Stock Exchange (“NYSE”) that the staff of NYSE Regulation has determined to commence proceedings to delist the Company’s A ordinary shares and suspend trading immediately (the “Staff Determination”).
Quote of the Week from MarTech Experts
Martech 360 Interview With Daniel Sztutwojner, Chief Customer Officer & Co-Founder At Beekeeper
“Not knowing all the answers is ok, but making decisions quickly with conviction and inspiring the team to steer the ship in one direction is the key for success. Stay humble and always put your teams first.”
MarTech360 Interview With Ken Rapp, CEO And Co-Founder Of Blustream
“The buyer’s journey across all industries is commoditized, and the only way a business can compete is by offering unique, thoughtful, and engaging customer experiences.”
Martech 360 Interview With Brian Kim, CEO, Relo Metrics
“What we do at Relo Metrics is provide actionable data in a manner that it can be used as a leading indicator, wrapped with insights, best practices, and peer validated success stories.”
Articles of the Week
From Exploring To Choosing The Best DAM For Your Organization!
Your entire digital portfolio in one location! A digital asset management system is all about doing this. As already discussed in a previous article, DAMS is the treasure trove for your digital assets such as images, videos, and other files. The requirements for managing media assets, particularly photos and videos, have grown along with marketing over the past few decades, necessitating technology for storage or, more crucially, for dynamic optimization. These days, utilizing a digital asset management (DAM) system is a must for all modern enterprises.
No matter the sector or target audience in today’s digital economy, DAMs must be created with the needs of the digital business environment in mind. Regardless of the type of organization, contemporary and digital-first DAMs assist in delivering more engaging experiences more quickly, at scale, and with an agility that permits transitions when necessary as digital needs change.
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