MoEngage Named a Leader in IDC MarketScape: Global Omni-Channel Marketing Platforms for B2C Companies 2023

MoEngage, the insights-driven customer engagement platform, has been named a Leader in IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment (doc #US49727423, August 2023 ) called.

MoEngage’s omni-channel platform allows businesses to communicate with customers across multiple channels such as push notifications, email, SMS, website, social media, WhatsApp and more. The platform enables companies to deepen their customer relationships and increase customer loyalty by providing personalized, relevant and timely communication to every customer across all channels.

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“We believe this is a testament to our commitment to meeting the needs of enterprise customers by prioritizing omni-channel use cases and expanding our global go-to-market focus. Over the past two years, the importance of omni-channel marketing has changed dramatically in consumer brands’ customer retention strategies. We will continue to develop new features, advance integrations and strengthen our local support to help brands stay connected with their customers across a variety of channels and touchpoints,” said Raviteja Dodda, CEO and co-founder of MoEngage.

The IDC MarketScape study looks at solutions explicitly aimed at managing marketing campaigns, particularly omni-channel outreach. Marketers should use this study as a starting point for shortlisting vendors (or making new considerations), but also test individual solutions based on their specific needs.

SOURCE: PRNewswire